What Should I Do If My Google Ads Aren’t Tracking Conversions Correctly?

If your Google Ads aren’t tracking conversions properly, the short answer is to revisit the Google Ads training session, ensure that CallRail integration and all tracking templates have been set up as instructed, and if problems persist, reach out to CallRail support for assistance in confirming that calls are being sent back as conversions to your account.

Full Explanation

When conversions do not appear to be tracked correctly within Google Ads, it usually points to a setup or integration issue. The first step is to review the guidance provided in the Google Ads training session carefully. This session typically covers essential settings and best practices for conversion tracking.

One critical aspect is ensuring that the CallRail integration is properly configured. CallRail helps in tracking phone calls and sends conversion data back to your Google Ads account. The integration needs to be correctly linked and the tracking templates must be applied as instructed to guarantee conversions from calls are recorded accurately.

If you have verified your setup according to the training materials and still face tracking issues, it is advisable to consult CallRail support. They can confirm whether calls made through your ads are being correctly relayed as conversions to your Google Ads account and help troubleshoot any ongoing problems.

Step-by-Step Breakdown

1. Go back to the Google Ads training session and review the conversion tracking setup.
2. Confirm that the CallRail integration is fully connected and configured according to instructions.
3. Check that all relevant tracking templates are implemented as directed.
4. If issues remain, contact CallRail support for assistance in verifying data transmission.

Real Examples

For example, if you notice calls leading from your ads not appearing as conversions in Google Ads reports, revisiting the setup and verifying CallRail integration can pinpoint whether calls are being tracked correctly or if data is missing in the transfer.

In such a case, using CallRail support to investigate ensures there is a proper flow of call data back to the Google Ads account, solving conversion tracking discrepancies.

Common Mistakes

• Ignoring the recommended training session and skipping steps in setting up conversion tracking.
• Failing to properly integrate CallRail or neglecting to apply the necessary tracking templates.
• Not reaching out to CallRail support when problems persist, which can delay resolving conversion tracking issues.

FAQs

Q: What if I don’t have access to the Google Ads training session?
It’s important to review the specific training or setup instructions related to conversion tracking provided when you started advertising with Google Ads. Seek assistance from the Google Ads support or your account manager if the materials are unavailable.

Q: How do I contact CallRail support?
You can reach out to CallRail support through their official channels to get help with verifying and troubleshooting your call tracking and conversion integration.

Key Takeaways

• Always refer back to the Google Ads training to ensure your conversion tracking is correctly set up.
• Properly configure CallRail integration and tracking templates as instructed to track call conversions.
• If conversion data appears missing, verify the integration and data flow with CallRail support.
• Following these steps helps ensure your Google Ads conversions are tracked accurately and effectively.