How Do I Decide Which Search Terms to Show Up for in Google Ads?

Short Answer: The decision largely depends on your specific business and understanding the types of searches your potential customers are making. You want to focus on search terms that are relevant to what your business offers and that have the potential to attract customers. For example, if you offer carpet cleaning services, you need to think about whether targeting price-focused searches like “carpet deep cleaning cost” fits with your goals.

Full Explanation

Choosing which search terms to show up for in Google Ads requires aligning your advertisement with the kind of queries that potential clients enter. It’s important to evaluate whether a search term truly relates to your services or products and to consider whether it will bring in leads that are likely to convert. Relevance is key: irrelevant terms can waste your advertising budget, while highly relevant terms are more likely to generate valuable traffic.

Step-by-Step Breakdown

Identify your business focus: Understand the primary services or products your business offers.
Analyze potential search terms: Think about what your target audience might type into Google when looking for those services or products.
Assess relevance: Determine if each search term is closely related to your offerings.
Consider customer intent: Decide if the search term matches the type of customers you want to attract—for example, are they researching prices, or are they ready to buy?
Choose your terms strategically: Opt for terms that balance relevance and the potential to generate quality leads.

Real Examples

For instance, if you’re in the carpet cleaning business, consider whether to target a search phrase like “carpet deep cleaning cost.” This specific term shows a user interested in price information. You need to decide if such a cost-focused search aligns with your marketing objectives, like attracting budget-conscious clients, or if you’d rather focus on other terms that indicate higher purchase intent.

Common Mistakes

Targeting irrelevant search terms that are unrelated to your business, which leads to poor quality traffic and wasted money.
Failing to consider the searcher’s intent, like targeting cost-related queries without wanting to attract price shoppers.
Choosing too broad or generic terms that do not effectively capture your ideal customer base.

FAQs

How important is relevancy when picking search terms?: Relevancy is crucial because it ensures your ads are shown to people actually looking for what you offer, improving the likelihood of conversions.
Should I target search terms from people just researching prices?: That depends on your business goals. If you want to attract price-conscious customers, it can be beneficial. Otherwise, you might want to target terms that indicate stronger buying intent.

Key Takeaways

Your chosen search terms must be relevant to your business and offerings.
Understanding the intent behind a search term helps in targeting potential customers effectively.
Deciding whether to include price-related terms depends on the types of customers you want to attract.
Carefully selecting search terms maximizes your advertising budget by focusing on terms that can generate quality leads.