Where would you put the title of the video?

Short Answer: On Facebook, the video title is best placed in the description. Unlike YouTube, Facebook doesn’t use the title for ranking videos. To edit the title, thumbnail, or tags, click the three dots, select ‘edit post,’ and then go to video options where you can make your changes.

Full Explanation

When uploading or managing videos on Facebook, the platform handles video titles differently from other platforms like YouTube. Facebook does not utilize the title field in the same way for ranking or search optimization. Instead, the content you want viewers to see as the ‘title’ is placed in the description area of the post. This is a key distinction because it affects how your video is discovered and interacted with.

Step-by-Step Breakdown

1. Locate your video post on Facebook.
2. Click the three dots on the post’s upper right corner.
3. Select ‘Edit Post’ from the dropdown menu.
4. Navigate to ‘Video Options’ within the editing panel.
5. On the left side, you’ll see a field for title where you can change or add the video title.
6. Additionally, you can update the thumbnail and add tags to organize and describe your video better.

Real Examples

Imagine you uploaded a video about a Facebook marketing tutorial. Since Facebook doesn’t rank videos by their title, placing a compelling, SEO-friendly title in the video description will catch viewers’ attention when they scroll through their feed. Then, using the video options panel, you can customize the thumbnail to make it visually appealing and add tags that help categorize your video.

Common Mistakes

• Relying solely on the video title for SEO: Unlike YouTube, Facebook doesn’t rank videos based on the title, so not using the description area for accessibility and engagement is a missed opportunity.
• Overlooking the video options: Many users forget to edit the post to change the title, thumbnail, or tags, which can reduce the video’s effectiveness.
• Confusing Facebook with YouTube: Assuming the title placement rules are the same can lead to poor optimization and less visibility.

FAQs

• Can I add tags to my Facebook video?
  Yes, within the video options panel after selecting ‘edit post,’ you can add tags.
• Does changing the thumbnail impact video views?
  Yes, a well-chosen thumbnail can attract more viewers by making your video visually appealing.
• Will the title appear in search results on Facebook?
  No, Facebook emphasizes the description, so the title itself won’t directly impact ranking.

Key Takeaways

• Place your video’s ‘title’ in the description for visibility on Facebook.
• Use the edit post and video options feature to change title, thumbnail, and tags.
• Remember, Facebook’s algorithm treats video titles differently from YouTube, so optimize accordingly.