When Should I Duplicate a Campaign?

Short Answer: You should duplicate a campaign only when it is performing well. Once you have a campaign that is working effectively, you can simply copy and paste it to create a duplicate, and then adjust the city or location for the new target area.

Full Explanation

Duplicating a campaign means creating a copy of an existing marketing effort to use it again, often targeting a different audience or area. However, this should only be done when the original campaign is proven to be successful and delivers the desired results. By duplicating a working campaign, you leverage its effective elements without starting from scratch. The main adjustment needed after copying the campaign is changing the city or location to fit the new target market, ensuring the campaign remains relevant and localized.

Step-by-Step Breakdown

Verify Campaign Success: Ensure that the campaign you want to duplicate is already working well and achieving your goals.
Copy the Campaign: Use the copy-paste function within your marketing platform to duplicate the campaign.
Change the City: Modify the city or location in the duplicated campaign to target the new geographic area.
Launch the New Campaign: Activate the duplicated and updated campaign tailored for the new location.

Real Examples

While specific examples are not provided here, the concept is straightforward: you take a campaign that has proven success in one city, duplicate it, and then swap out the city name to expand your reach effectively.

Common Mistakes

Duplicating Campaigns Prematurely: Copying a campaign before confirming its success can lead to wasted resources and poor results.
Failing to Update the City: Not changing the city in the duplicated campaign can cause misalignment with the target audience location.

FAQs

Can I duplicate a campaign that is not performing well?: No, you should only duplicate campaigns that are already working effectively.
What is the main change needed after duplicating a campaign?: The primary adjustment is changing the city or location to suit the new target area.
Is duplicating a campaign the same as creating a new one?: Duplicating a campaign involves copying an existing successful campaign rather than building a new one from scratch.

Key Takeaways

Only duplicate campaigns that are proven to work.
Use duplication to save time by copying and pasting.
Always update the city or location to ensure relevance.