How can I efficiently create and manage campaigns for different cities?

The most efficient way to manage campaigns across multiple cities is to create one well-optimized campaign first. Once this initial campaign is performing well, you simply duplicate it and adjust the city-specific details such as targeting, ad text, and landing page URL. This approach saves time and ensures consistent campaign performance tailored to each location.

Full Explanation

When creating campaigns for different cities, you don’t need to start from scratch each time. Instead, you start by developing a single campaign that you carefully refine until it works effectively. This involves tweaking the campaign settings, improving your keywords, and removing any negative keywords that do not serve your goals. Once this first campaign is performing successfully, you can duplicate it for other cities.

In the duplicated campaign, you only need to change the city-specific elements. This mainly involves updating the geographical targeting to the new city. Additionally, the ads themselves must reflect the correct service and the new city—for example, changing the ad text to “fire restoration in Oakland” if that is the target location. It is equally important that the landing page URL is city-specific so visitors see relevant information for their location.

Step-by-Step Breakdown

1. Create your initial campaign focused on one city or a general area.
2. Optimize this campaign by refining keywords and removing negative keywords.
3. Monitor performance and make improvements until the campaign delivers desired results.
4. Duplicate the successful campaign for additional cities.
5. Change the geographic targeting to the new city in the duplicated campaign.
6. Update the ad copy to mention the correct city and service.
7. Adjust the landing page URL so it points to a page tailored for the specific city.
8. Repeat the duplication and customization process for as many cities as needed.

Real Examples

Imagine you have a campaign about fire restoration services. Your initial campaign might target a city like Oakland. After you’ve improved the campaign and it’s performing well, you duplicate it to create a new campaign targeting a different city, such as San Francisco. In the duplicated campaign, you update the ads to say “fire restoration in San Francisco,” adjust the targeting settings to San Francisco, and use a landing page URL specific to San Francisco.

Common Mistakes

• Duplicating campaigns before the original is optimized, leading to poor performance across multiple cities.
• Forgetting to update the city name in ad copy, which can confuse potential customers and reduce ad relevance.
• Not changing the landing page URL to a city-specific page, causing visitors to land on a generic page that may not convert well.

FAQs

Do I need to create a new campaign from scratch for every city?

No. You only need to create and optimize one campaign first, then duplicate it for other cities while updating location-specific details.

What parts of the campaign should I change when duplicating?

Change the geographic targeting settings, update the ad text to reflect the city and service, and adjust the landing page URL to be city-specific.

Key Takeaways

• Focus on creating one optimized campaign before duplicating.
• Use duplication to save time and maintain consistency across cities.
• Always update city targeting, ad text, and landing page URLs in duplicated campaigns.