Why do we put ‘safe light’ in the keyword list?

The short answer is that we include ‘safe light’ in the keyword list to signal to Google that ads related to this term should not be shown because it is not relevant to the ad content.

Full Explanation

When managing keywords, especially in advertising campaigns, it is important to ensure that the ads displayed are relevant to the search terms users type in. Including ‘safe light’ in the keyword list helps Google understand that this particular term is not related to your ads. Consequently, Google will know not to display your ad when someone uses ‘safe light’ in their search query. This improves the accuracy and efficiency of ad targeting.

Step-by-Step Breakdown

Identify keywords not related to your ads, such as ‘safe light’.
Add these keywords to your list to inform Google about their irrelevance.
Google processes this information and refrains from showing your ad when these keywords are searched.
This ensures your ad budget is spent only on relevant searches.

Real Examples

If your ad campaign is about a specific product or service that does not involve ‘safe light,’ including this term in your keyword list will help Google’s algorithm avoid showing your ad to users searching for ‘safe light’ topics. This prevents wasted impressions and clicks.

Common Mistakes

Failing to include irrelevant keywords like ‘safe light’ can cause ads to appear on unrelated searches.
Not updating keyword lists regularly to exclude irrelevant terms may lower ad effectiveness.
Misunderstanding this practice as targeting positive keywords rather than excluding unrelated ones.

FAQs

Why is it important that Google doesn’t show ads for unrelated keywords?
Because showing ads to unrelated search terms wastes your advertising budget and reduces campaign performance.

Is ‘safe light’ considered a positive or negative keyword?
It is considered a keyword used to exclude irrelevant ad display in this context.

Key Takeaways

Including ‘safe light’ in the keyword list prevents ads from showing on irrelevant searches.
This practice helps improve ad relevance and efficiency.
Google uses this information to optimize ad targeting and avoid wasted impressions.