What Kind of Negative Keyword Should I Add to My Ad Group Level?

At the ad group level, the negative keyword you add should be a service you offer but do not want associated with that specific ad group. This helps keep your ads relevant by preventing overlap between different service ads.

Full Explanation

When managing ad groups, each group typically focuses on one particular service or theme. Adding negative keywords at the ad group level is a technique used to exclude terms related to other services you provide but do not want to appear under that particular ad group. This ensures that your ads display only for relevant search queries, improving the targeting and effectiveness of your campaigns.

Step-by-Step Breakdown

1. Identify the different services you offer.
2. Create separate ad groups for each service.
3. In each ad group, add the name of the other service(s) as negative keywords.
4. This will prevent keywords related to those other services from triggering ads in the wrong ad group.

Real Examples

For instance, if you provide both replacement and repair services and have an ad group focused on replacement, you should add “repair” as a negative keyword in that replacement ad group. Conversely, in the repair ad group, you would add “replacement” as a negative keyword. This strategy stops repair-related keywords from showing ads in the replacement ad group and vice versa.

Common Mistakes

• Failing to add related service keywords as negatives, which causes ads from one ad group to run in the context of another service.
• Overlooking to update negative keywords when expanding or changing service offerings, leading to overlap or irrelevant ad impressions.

FAQs

Why should I add negative keywords at the ad group level instead of campaign level?

Adding negative keywords at the ad group level allows you to exclude specific service terms only within that group, keeping other ad groups unaffected if they require those keywords.

Will adding negative keywords reduce my ad impressions?

While negative keywords do limit where your ads show, they improve relevance and ensure ads are shown to the most appropriate audience, which can enhance overall campaign performance.

Key Takeaways

• Add negative keywords representing other services you offer at the ad group level to maintain focused targeting.
• This strategy prevents cross-triggering of ads between services like replacement and repair.
• Regularly review and update your negative keywords to keep your campaigns effective and well-structured.