Do You Recommend Removing All the Negative Keywords?

Short Answer: Yes, if you want to start fresh, you can remove all the negative keywords and then use the negative keyword list that you have to rebuild your strategy.

Full Explanation

Removing all negative keywords is a decision you can make if you prefer starting over from scratch. This approach allows you to clear your current negative keyword setup entirely. Once removed, you can utilize the negative keyword list you possess as a foundation to rebuild your keyword exclusions effectively.

Step-by-Step Breakdown

Decide if you want to remove all negative keywords to start fresh.
Remove the existing negative keywords from your campaigns or ad groups.
Prepare your negative keyword list that you have previously compiled or received.
Apply this list to your campaigns to establish new negative keyword exclusions.

Real Examples

While specific examples are not provided here, the process involves clearing existing negative keywords and then implementing a structured list you already have to guide your ongoing keyword optimization.

Common Mistakes

Removing all negative keywords without a replacement plan, risking irrelevant traffic.
Not using the existing negative keyword list after removal, which could lead to inefficiencies.
Deleting negative keywords impulsively without understanding their impact on ad relevancy.

FAQs

Q: Can I remove all negative keywords at once?
Yes, you can remove all negative keywords if you want to start anew with a fresh list.

Q: Should I use a new negative keyword list after removal?
Yes, using your negative keyword list helps rebuild your strategy effectively.

Key Takeaways

Removing all negative keywords is an option when you want to restart your keyword exclusion strategy.
Having and using a negative keyword list is essential to guide your new setup.
Careful planning is necessary to avoid losing valuable exclusions that protect your campaigns from irrelevant searches.