How can I improve my Google Ads performance and get higher numbers?

To improve your Google Ads performance and achieve higher results, focus on using negative keywords effectively, increase the amount of video and free content you offer on your website or YouTube channel, and consider raising your maximum cost-per-click budget.

Full Explanation

Enhancing your Google Ads results largely depends on refining your ad targeting and content strategy. Incorporating negative keywords helps avoid showing your ads to unqualified audiences, which can improve click-through rates and reduce wasted spend. Additionally, enriching your online presence with more video content and free resources increases engagement and builds trust with potential customers, which can lead to better ad performance. Finally, allocating a higher budget per click can boost your ad visibility, allowing your ads to compete more effectively in auctions and attract more clicks.

Step-by-Step Breakdown

Implement Negative Keywords: Identify and exclude keywords that are irrelevant or costly without converting. This prevents your ads from appearing in non-beneficial searches, making your ad spend more efficient.
Add More Videos and Free Content: Develop and upload valuable video content and free resources to your website or YouTube channel. This enhances user engagement and supports your overall advertising strategy by providing additional touchpoints for potential customers.
Increase Your Bid Amount: Raise your maximum cost-per-click bid to increase your ad’s competitiveness in Google Ads auctions. A higher bid can lead to better ad placement and more visibility, helping you gain more clicks and improve performance.

Real Examples

If a business notices that certain search terms drain their budget without generating conversions, they can add these as negative keywords to refine their targeting. Similarly, a company that uploads more how-to or informative videos can attract a broader audience organically, complementing their paid ads. When the budget allows, adjusting bids upwards can make ads appear more frequently or in higher positions, resulting in increased ad engagement.

Common Mistakes

Failing to use negative keywords, which leads to wasted budget on irrelevant clicks.
Neglecting to produce video or free content that can help engage users beyond just the ads.
Keeping bids too low, causing ads to lose visibility and resulting in fewer clicks and lower performance.

FAQs

What are negative keywords, and why are they important? Negative keywords prevent your ads from showing up for irrelevant searches, helping you save money and improve targeting.
How can videos boost my Google Ads results? Videos and free content build trust and engagement with your audience, which can support better ad performance over time.
Is increasing my bid always beneficial? Increasing your bid can improve ad visibility, but it should be balanced with your overall budget and campaign goals.

Key Takeaways

Use negative keywords to avoid wasting budget on irrelevant clicks.
Enhance your content strategy by adding videos and free resources.
Consider raising your maximum bid amount to improve ad competitiveness and visibility.