What Kind of Content Should I Add to My Google Business Profile?

The short answer is that you should add original and relevant content to your Google Business Profile. This includes photos or videos showcasing your work, preferably linked to a landing page on your website with more details about the service. You should also share updates on recent projects, including where they were done and specific details about the services provided. This kind of content can enhance your visibility in local search results.

Full Explanation

Adding original and relevant content to your Google Business Profile is essential for improving your presence in local search results. Original content means the media and information you share should be unique and accurately depict your services. Relevant content should focus on what your business offers and provide potential customers with useful information. For example, photos or videos of completed work act as proof of your skills and professionalism. When these media are linked to a landing page on your website, they offer visitors more comprehensive details about your services, creating a seamless user experience that benefits both potential customers and your SEO efforts.

Aside from media, regularly posting updates about recent work can engage your profile visitors. Sharing the location and specifics of the projects you’ve done not only keeps your content fresh but also signals to Google that your business is active and reliable. This boosts your profile’s relevance, helping it appear higher in local searches.

Step-by-Step Breakdown

1. Gather Original Media: Collect photos or videos of your completed projects to showcase your work.
2. Create Landing Pages: Prepare landing pages on your website with detailed information about the services shown in your media.
3. Upload to Google Business Profile: Add the photos or videos to your profile and link them to the corresponding landing pages.
4. Post Updates: Regularly update your profile with news about your latest projects, including where and what service was performed.
5. Maintain Relevance: Ensure all content shared strictly relates to your business services to remain relevant and useful.

Real Examples

If you recently completed a landscaping project, upload original photos or videos of the finished yard, and link them to a page on your website describing the landscaping service. Include an update on your profile mentioning the location of the project and specific work you did. This combination of media and updates helps potential clients find detailed information and see your capabilities firsthand.

Common Mistakes

• Uploading generic or stock photos which do not represent your actual work.
• Failing to link media to relevant landing pages on your website, missing opportunities for deeper engagement.
• Neglecting to provide updates about recent projects, resulting in stale profile content.
• Sharing irrelevant content that does not clearly relate to your services, which can confuse potential customers and reduce SEO effectiveness.

FAQs

Q: Why should I link photos or videos to a landing page?
Linking media to a landing page offers visitors more detailed information about your services, improving user experience and potentially increasing conversions.

Q: How often should I post updates about recent work?
Regularly updating your profile keeps content fresh, but the exact frequency depends on your project schedule. Aim to post whenever you complete notable work.

Q: Can I use stock photos on my profile?
It’s best to use original photos or videos of your own work to maintain authenticity and relevance.

Key Takeaways

• Add original, service-related photos and videos to your Google Business Profile.
• Link your media to detailed landing pages on your website for more information.
• Regularly post updates about recent projects including location and service details.
• This approach enhances your visibility and effectiveness in local search results.