What are structured snippets in Google Ads?

Short Answer: Structured snippets in Google Ads function much like site links but offer more detailed information. They allow you to list various types of services or offerings under a broader category, such as a service catalog.

Full Explanation

Structured snippets are a form of ad extension used in Google Ads that provide additional information about your business’s offerings. While they resemble site links, which direct users to specific pages, structured snippets focus more on elaborating on the types of products or services you provide. This enhanced detail helps potential customers quickly understand the variety or range within a particular category you choose to highlight.

Step-by-Step Breakdown

Select a Header: Choose a category header that represents a group of offerings like ‘Services’ or ‘Product Types’.
List Offerings: Under that header, list the different types of services or items you provide.
Integrate with Ads: These snippets then appear alongside your ads, giving potential customers a quick catalog preview.

Real Examples

If your ad promotes a service-based business, structured snippets might include a variety of services you offer listed under a service catalog header. This approach allows viewers to see all options directly from the ad, making it easier for them to decide whether to click through to learn more.

Common Mistakes

Confusing structured snippets with site links — structured snippets display descriptive service or product types, rather than navigation links.
Not fully utilizing the space — failing to list the full range of services can reduce the snippet’s effectiveness.
Selecting inappropriate headers that don’t accurately group your offerings.

FAQs

Q: How are structured snippets different from site links?
A: Structured snippets provide descriptive lists of services or products under a category header, whereas site links are clickable links directing to specific pages.
Q: Can I list multiple services using structured snippets?
A: Yes, structured snippets allow you to present various service types under a main category.

Key Takeaways

Structured snippets enrich your Google Ads by listing types of services or products offered.
They are longer and more descriptive compared to site links.
Proper use can give users a clearer idea of your offerings directly in the ad.