Can I Add Multiple Site Links in Google Ads?

Short Answer: Yes, you can add as many site links as you want in your Google Ads campaigns. However, it’s important to remember that Google will decide which site link or extension, now known as an asset, to display to users.

Full Explanation

Adding multiple site links to your Google Ads gives you the flexibility to provide several clickable options beneath your main ad. These links, now referred to as assets, enhance your ad’s visibility and allow you to highlight different parts of your website. While you can include many site links, Google controls which specific asset appears when your ad is shown. This system ensures the most relevant site link is visible to the audience based on various factors, streamlining the user experience.

Step-by-Step Breakdown

You can add numerous site links or assets within a single ad campaign.
Once added, Google evaluates the relevance and context of each site link to decide which one to show.
The displayed site link may vary depending on the search query and ad placement.
You do not have direct control over which asset is displayed, but adding multiple options increases the chances of showing the most effective link.

Real Examples

If you have an online store, you might add site links such as “New Arrivals,” “Best Sellers,” “Sale Items,” and “Customer Support.” Even though you’ve added all these links, Google will show the one it believes is most pertinent to the user’s search, optimizing your ad’s performance without you needing to manually select the visible option.

Common Mistakes

Assuming all added site links will automatically display simultaneously. In reality, only certain assets appear at one time.
Expecting control over the exact site link shown, which is managed by Google’s automated system.
Adding too many irrelevant site links that might reduce overall ad effectiveness.

FAQs

Can I limit which site links Google shows?: No, Google chooses the most relevant site link or asset to display based on the ad’s context and user behavior.
Does adding more site links improve my ad performance?: Adding more quality site links increases the variety of options Google has to display, which can improve your ad’s visibility and user engagement.
What are assets in Google Ads?: Assets are the new term for extensions like site links, representing additional pieces of information or links associated with your main ad.

Key Takeaways

You can add unlimited site links or assets to your Google Ads campaigns.
Google automatically selects which site link or asset to display to users.
Multiple site links provide more opportunities for engagement but do not guarantee all will show.
Understanding Google’s selection process helps set realistic expectations for your campaign’s ad presentation.