How can I write a 90 character max Google ads description for my ad for fire protection in San Francisco?

The short answer is to create concise, clear, and appealing descriptions that highlight your fire protection services and location within the 90-character limit. You can use prompts or examples to generate ideas, focusing on key phrases that emphasize 24/7 availability, safety priority, and expertise in San Francisco.

Full Explanation

Writing a Google ads description within a 90-character limit requires clarity and focus on the essential selling points of your fire protection service. Based on suggested prompts, you want to communicate your readiness, reliability, and the local focus on San Francisco. Highlighting 24/7 availability and making safety the priority can attract attention and build trust quickly.

Step-by-Step Breakdown

1. Identify your main selling points: 24/7 service, expert protection, and location in San Francisco.
2. Use action-oriented language such as “Act Now,” “Call Now,” or “Secure Your Business.”
3. Keep the description concise but impactful by focusing on benefits like safety and expert protection.
4. Create multiple short prompts or taglines that fit the 90-character limit.
5. Test different messages to see which performs best in terms of engagement.

Real Examples

• “24/7 fire protection expert, safety first with Shield Fire”
• “Shield Fire, top fire safety in SF, always ready 24/7, ensure you’re safe today”
• “Act Now for San Francisco’s best fire protection, contact Shield Fire, your safety is our priority”
• “Secure your business with Shield Fire, call now for expert fire protection in San Francisco”

Common Mistakes

• Including too much detail that exceeds the 90-character limit
• Using vague descriptions that don’t highlight your main advantages or location
• Failing to include a call to action or a sense of urgency
• Not focusing on the unique selling points such as 24/7 availability and local service

FAQs

Can I use punctuation in my Google Ads description?

Yes, but be mindful of the character count as every space and symbol counts towards the 90-character limit.

Should I include my business name?

Including your business name can enhance brand recognition, as shown in the examples with “Shield Fire.”

Is it important to mention the location?

Yes, emphasizing “San Francisco” targets local customers and improves ad relevance.

Key Takeaways

• Focus on clear, concise messages that highlight 24/7 readiness and safety priority.
• Include a strong call to action such as “Call Now” or “Act Now.”
• Mention your location to connect specifically with San Francisco customers.
• Use examples or prompts to generate effective ad descriptions within the 90-character limit.