What kind of information can I put in the second position of my Google Ads headlines?

Short Answer: In the second position of your Google Ads headlines, you can include your brand name along with attention-grabbing aspects of your service, such as promises like “15 minutes estimated time arrival,” “same day service,” or “24/7 service.”

Full Explanation

The second position in Google Ads headlines offers a valuable space to share key information about your business. This space is ideal for combining your brand identity with service features that immediately attract potential customers. Including your brand name helps reinforce recognition and trust. At the same time, highlighting distinctive service elements—such as fast arrival times or availability—engages the audience by addressing their needs or concerns directly.

Step-by-Step Breakdown

Start with your brand name: This establishes a clear connection to your business and strengthens brand recall.
Add an appealing service detail: Choose a phrase that highlights an important aspect of your offering. Examples include “15 minutes estimated time arrival,” “same day service,” or “24/7 service.”
Make it concise and attention-grabbing: The phrase should be brief yet compelling to capture interest quickly.
Ensure the combination fits within Google Ads headline character limits: This guarantees your message displays properly without getting cut off.

Real Examples

“BrandName – 15 Minutes Estimated Arrival”
“BrandName – Same Day Service Available”
“BrandName – 24/7 Service Commitment”

Common Mistakes

Leaving the second headline position empty or unclear instead of utilizing it to strengthen the message.
Using phrases that are too long or vague, causing the message to be truncated or ineffective.
Omitting your brand name, missing an opportunity to improve brand awareness.

FAQs

Can I use only my brand name in the second headline position?: While you can, pairing it with a service highlight makes the headline more engaging and informative.
Why include service details like “15 minutes arrival”?: These specific details capture attention by addressing customer needs and differentiating your offer.
Is it important to keep the headline short?: Yes, headlines should be concise to fit within space limits and ensure the message is fully visible.

Key Takeaways

The second position headline is a prime spot to feature your brand name alongside key service benefits.
Use clear, compelling phrases like “15 minutes estimated time arrival,” “same day service,” or “24/7 service” to draw interest.
Keep your headline concise to maximize visibility and impact.
Leveraging this space effectively helps increase brand recognition and customer engagement in your Google Ads campaigns.