What Should I Consider When Creating Headlines for My Google Ads?

The short answer is that your headlines must be directly relevant to your business and fit within the 30-character limit. If the name of your city is long, using an abbreviated version is essential to meet the space constraints.

Full Explanation

When crafting headlines for Google Ads, relevance to your business is key. This relevance ensures that your ads attract the right audience and communicate exactly what your offering is. Additionally, each headline is limited to 30 characters, so you must carefully choose your words to convey your message clearly and concisely. If your city’s name is too long to fit within this limit, it’s important to use an abbreviated version to save space while still representing your location effectively.

Step-by-Step Breakdown

Identify the main message: Focus on the core aspect of your business that you want to promote in the headline.
Ensure relevance: Make sure the headline clearly reflects what your business offers.
Count characters: Keep your headline within the 30-character limit.
Abbreviate city names if needed: If your city’s name is too long, use a recognized abbreviation to save space and maintain clarity.

Real Examples

If your business is located in a city with a long name, such as “Sacramento,” you might use “Sacrmt” or “Sac.” in your headline to stay within the character limit. Always ensure the abbreviation is easily recognizable by your target audience.

Common Mistakes

Using headlines that are not directly relevant to what your business offers.
Exceeding the 30-character limit, which can result in truncated ads or disapproved headlines.
Failing to abbreviate long city names, causing your headline to become too lengthy to fit properly.

FAQs

Why is relevance important in Google Ads headlines?: Relevance helps ensure that your ads attract the right audience and increase engagement by clearly matching your business offering.
What happens if my headline exceeds 30 characters?: If your headline is too long, it may be truncated or rejected, which reduces the effectiveness of your ad.
How do I choose the right abbreviation for my city?: Select a commonly recognized abbreviation that your target audience will understand to maintain clarity in your message.

Key Takeaways

Always create headlines that directly relate to your business.
Keep headlines within the 30-character limit for maximum impact.
Use abbreviated city names to save space without sacrificing clarity.