What is the difference between ‘presence or interest’ and ‘only presence’ in location settings?

Short Answer: ‘Presence or interest’ means your ad is shown to people either physically located in your targeted area or those who are outside the area but interested in it. ‘Only presence’ limits your ad display to people who are actually in or regularly in your targeted location. For more relevant ads, it is recommended to use ‘only presence.’

Full Explanation

The option ‘presence or interest’ allows your advertisement to reach a broader audience by showing ads not only to people physically present within your desired location but also to those who may be elsewhere yet show an interest in that location. This means your ad has the potential to appear for individuals who are looking for services in your targeted area even if they are not there currently. On the other hand, ‘only presence’ restricts your ads strictly to users who are physically located in or regularly present in your targeted area. This selective targeting aligns your ads closely with people who are directly relevant to your location.

Step-by-Step Breakdown

Selecting ‘Presence or Interest’: Your ads reach both local users physically within the target area and remote users expressing an interest in the location.
Selecting ‘Only Presence’: Your ads target only those who are in or frequently in your selected location.
Recommended Choice: Choose ‘only presence’ to ensure greater relevance by focusing on users actually tied to your targeted geographic area.

Real Examples

If you target ‘only presence,’ your ad will appear for individuals currently in or regularly visiting your target location. However, with ‘presence or interest,’ it could also show up for people outside that area who, for example, search for services in your targeted location.

Common Mistakes

Choosing ‘presence or interest’ when you want localized relevance can lead to ads being shown to users outside the intended geographic area.
Not realizing that ‘only presence’ excludes interested users located elsewhere, potentially reducing wider exposure.

FAQs

Q: Why is ‘only presence’ recommended?
A: Because it makes your ads more relevant by targeting people who are genuinely in the location you want.

Q: Does ‘presence or interest’ include users not physically in the targeted location?
A: Yes, it targets both users in the location and those outside who are interested in that location.

Key Takeaways

‘Presence or interest’ expands your audience to include those outside your target location but interested in it.
‘Only presence’ confines ad delivery to users physically in or regularly in your targeted area.
For higher ad relevance in a specific location, selecting ‘only presence’ is generally the best choice.