Why should I turn off the search network in my campaign settings?

Short Answer: You should turn off the search network in your campaign settings because there has recently been a significant increase in spam and unwanted calls coming from various sources. By turning off the search network, you prevent your campaign from appearing on both the search network and display network, reducing spam and irrelevant activity.

Full Explanation

Recently, there has been a noticeable rise in spam activity within advertising campaigns that use the search network. This has caused many users to receive calls and contacts from multiple, often unrelated, sources. Such spam can dilute the effectiveness of your campaign and generate unwanted interactions.

To address this problem, turning off the search network in your campaign settings stops your ads from appearing on both the search network and the display network. This effectively blocks a wide range of spammy sources from reaching you through these channels.

Step-by-Step Breakdown

1. Identify the problem: You notice an increase in spam and irrelevant calls related to your campaign.
2. Access your campaign settings: Navigate to the campaign settings in your advertising platform.
3. Turn off the search network: Disable the option to show your ads on the search network.
4. Confirm changes: Ensure that the search network and display network options are both turned off.
5. Monitor results: Observe whether spam calls and unrelated contacts decrease as a result.

Real Examples

While specific examples were not provided, many users have reported that by disabling the search network, they stop receiving spam calls and unrelated inquiries that previously came from various sources through both search and display networks. This practical adjustment helps maintain the quality and relevance of campaign leads.

Common Mistakes

• Not turning off the search network: This can leave your campaign vulnerable to spam and unrelated calls.
• Ignoring display network settings: Since turning off the search network also affects display network availability, failing to verify both settings can cause confusion.
• Assuming it will solve all issues: While turning off the search network drastically reduces spam, other campaign settings should also be monitored for optimal performance.

FAQs

• Q: Will turning off the search network eliminate all spam?
  A: It significantly reduces spam related to these networks but may not eliminate it entirely.
• Q: Can I still run ads if I turn off the search network?
  A: Yes, but your ads will not appear on the search or display networks.
• Q: How often should I review my network settings?
  A: Regular reviews help ensure your campaign remains effective and free from spam.

Key Takeaways

• Turning off the search network stops ads from appearing on both search and display networks.
• This action helps reduce the number of spam calls and unrelated contacts.
• Careful adjustment of campaign settings is essential to maintain ad relevance and effectiveness.