What Results Should I Aim to Get from This Campaign?

The key results to focus on for your campaign are website visits to your main site and phone calls tracked through your CallRail call extension number. Tracking these specific metrics helps you measure how effectively your Google Ads are driving traffic and calls directly from the campaign.

Full Explanation

When running a campaign, it’s important to define clear goals. The primary goal should include tracking two types of conversions: visits to your main website and phone calls coming through a specific number used for tracking. The website visits represent how many users are landing on your main site due to the campaign efforts.

For phone calls, it’s essential to use the CallRail call extension number rather than your main website phone number. This allows you to accurately track the phone calls driven by your Google Ads campaign. If you only track calls to your main number, you’ll miss the call data generated from the ads, making it difficult to measure the campaign’s success.

Step-by-Step Breakdown

Select Website Visits: Focus on visits to your main website as one of the primary results. This tracks the online traffic generated by your campaign.
Choose Phone Calls: Set the phone call metric for the CallRail call extension number to monitor calls that originate specifically from Google Ads.
Exclude Main Number for Calls: Do not use your main website phone number for call tracking in this campaign. Using CallRail’s number is critical to accurately attribute calls to your ads.

Real Examples

Imagine you run a Google Ads campaign promoting your services. Your main website receives 1,000 visits from the ads, which gives you clear insight on online interest. At the same time, the CallRail number tied to your ads logs 150 calls. This data directly ties phone inquiries to your campaign, showing exactly how many prospects contacted you because of the ads.

Common Mistakes

Using your main website phone number to track calls instead of the CallRail extension number. This causes inaccurate call tracking and misrepresents campaign effectiveness.
Ignoring phone calls as a key result and focusing solely on website visits. Calls are an important conversion type that should not be overlooked.
Not setting up CallRail call extensions properly in Google Ads, resulting in missed call data.

FAQs

Q: Why not use my main website phone number for call tracking?
Because it will not accurately track calls driven specifically through Google Ads. The CallRail number helps attribute those calls properly.

Q: Can I track website visits and phone calls simultaneously?
Yes, both website visits to your main site and calls to the CallRail number should be tracked to fully measure campaign results.

Key Takeaways

Focus on tracking both website visits and phone calls when measuring campaign success.
Track phone calls through the CallRail call extension number, not your main website number.
Accurate call tracking ensures you know exactly how many calls come directly from your Google Ads efforts.