What Are Some Examples of Ad Groups for a Roofing Company?

Ad groups for a roofing company typically include focused themes like ‘roofing companies near me’, ‘roof repair’, and ‘roofing contractors’. These groups help organize ads for effective targeting and relevance in search results.

Full Explanation

For a roofing company, creating ad groups involves grouping related keywords and ads that target specific customer needs or search phrases. The purpose is to closely match what potential clients are searching for, improving the ad’s visibility and click-through rate. Examples like ‘roofing companies near me’ target local service searches, while ‘roof repair’ focuses on those needing specific repair services. ‘Roofing contractors’ targets users looking for professional roofers or contractor services.

Step-by-Step Breakdown

Identify key service areas and customer search intent, such as local searches, repair services, or contractor inquiries.
Create separate ad groups for each main keyword theme to keep relevance high.
Within each ad group, select keywords closely related to the ad copy and landing page content.
Review performance of each ad group and adjust bidding and ads based on results focusing on the themes.

Real Examples

Roofing companies near me: Targets people searching for nearby roofers, emphasizing locality and availability.
Roof repair: Focuses on users needing repair services for damaged or aging roofs.
Roofing contractors: Aims at individuals or businesses seeking professional contractors for new roofs or large projects.

Common Mistakes

Merging unrelated keywords in a single ad group, reducing ad relevance.
Ignoring local-specific groups like “roofing companies near me,” which can limit local customer acquisition.
Not separating repair-focused and contractor-focused ads, which address different customer intentions.

FAQs

Why use different ad groups for a roofing company?: Different ad groups allow tailored ads that match specific search queries, improving ad relevance and performance.
Should ad groups focus on service type or location?: Both are important. Service type targets specific needs like repairs, while location targets nearby customers.

Key Takeaways

Create distinct ad groups based on common search themes such as location, repair needs, and contractor services.
Use targeted ad groups like ‘roofing companies near me’, ‘roof repair’, and ‘roofing contractors’ to improve ad relevance.
Organized ad groups help increase customer engagement and improve the return on advertising spend for a roofing company.