How do you conduct keyword research?

The short answer to conducting keyword research is to use a keyword planner tool, specifically by navigating to tools and settings, selecting the keyword planner on the left, clicking on discover new keywords, and then tailoring the search to your specific service. Sorting the results by average monthly searches allows you to identify the best keywords to target and compete for.

Full Explanation

Keyword research involves discovering and analyzing search terms that people enter into search engines. To conduct effective keyword research, begin by accessing your keyword tool through the tools and settings menu. Within this interface, choose the keyword planner, which is located on the left side. Click on the option to discover new keywords to start exploring relevant terms related to your specific service or business.

Once you input your service or related terms, the tool will generate a list of keywords. To focus your efforts on the most impactful keywords, sort this list by the metric of average monthly searches. This sorting highlights keywords that are frequently searched, helping you identify popular terms that have the potential to drive traffic to your site. Ultimately, this process enables you to select keywords that are both relevant to your service and have a strong search volume, giving you a strategic advantage in competing effectively in your industry.

Step-by-Step Breakdown

1. Go to tools and settings in your keyword research platform.
2. On the left sidebar, locate and click on the keyword planner.
3. Select the option to discover new keywords.
4. Enter your service or area of focus to tailor the keyword suggestions.
5. Sort the resulting list by average monthly searches to prioritize keywords with higher search volume.
6. Review the sorted list to identify the best keywords to target and compete for.

Real Examples

Though specific examples were not provided, the method described emphasizes adapting the keyword discovery process around your own service. By entering your particular service keyword into the discover new keywords section, you generate relevant terms specific to your niche. Sorting by average monthly searches lets you pinpoint which keywords within your sphere are most commonly sought by users, guiding your content strategy and marketing efforts.

Common Mistakes

• Skipping the sorting step by average monthly searches and missing out on high search volume keywords.
• Not tailoring the keyword search to your specific service, resulting in irrelevant keyword suggestions.
• Failing to use the keyword planner tool properly or overlooking the discover new keywords feature.

FAQs

What tool should I use to conduct keyword research?

You should use the keyword planner available under tools and settings, specifically using the discover new keywords feature.

How do I find keywords related to my service?

Enter your service into the discover new keywords section to generate a tailored list of keyword suggestions.

Why is sorting by average monthly searches important?

Sorting by average monthly searches helps prioritize keywords that have the highest frequency of searches, ensuring you select terms that can drive significant traffic.

Key Takeaways

• Utilize the keyword planner under tools and settings for keyword research.
• Discover new keywords by inputting your specific service to get relevant results.
• Sort keywords by average monthly searches to identify the best opportunities.
• This approach ensures your efforts focus on competitive, high-traffic keywords for better SEO results.