What Is the Purpose of the GMB Everywhere Extension?

The GMB Everywhere extension is designed to help you analyze your competitors directly on Google Maps. Once installed, it adds useful options that allow you to view detailed information about businesses appearing in search results, such as their category and any products or services they have listed on their Google My Business (GMB) profiles.

Full Explanation

The core purpose of the GMB Everywhere extension is to provide quick and easy access to competitor insights while browsing Google Maps. Instead of simply seeing a pin or name on the map, this extension enhances the information available by highlighting key details. This includes the specific business category and any products or services that competitors showcase on their GMB profiles. Understanding these points allows you to better assess what your competition offers and how they present themselves to potential customers.

Step-by-Step Breakdown

Install the GMB Everywhere extension in your browser.
Navigate to Google Maps and perform a search related to your industry or area.
Look for the additional option that the extension provides on each map listing.
Click on or hover over this option to reveal your competitor’s business category.
Check if the competitor has added any products or services to their profile.
Use this information to inform your own business strategy or profile optimization.

Real Examples

When viewing a map listing for a competitor, you might find that the extension shows them categorized as “Restaurant” or “Plumber,” depending on their area of business. In addition, the extension will indicate if they have uploaded specific products like “Gourmet Pizzas” or services such as “Emergency Plumbing” directly onto their Google My Business page. These insights provide critical data that can influence how you position and market your own business.

Common Mistakes

Failing to install the extension properly, which leads to missing the enhanced options on maps.
Overlooking the additional information about products and services, which limits your competitor analysis.
Ignoring the competitor’s business category, causing missed opportunities to refine your market positioning.

FAQs

Does GMB Everywhere work on all browsers? The purpose explained assumes installation in a compatible browser, typically Chrome.
Can I see the exact products and services my competitors offer? Yes, if they have added these details to their Google My Business profiles, the extension displays this information.
Is the extension free to use? The explanation focuses on its functionality; pricing or availability details are not provided.

Key Takeaways

The GMB Everywhere extension enhances your ability to analyze competitors through Google Maps.
It shows the category of businesses, offering clarity on the market segment they belong to.
It reveals whether competitors have listed products or services, providing deeper insight into their offerings.
Using this tool can help you make informed decisions about your own local SEO and business profiling strategies.