What are the options available when adding an update on Google business profile?

The options available when adding an update on a Google Business Profile include adding a general update, posting an offer, or creating an event. Each option provides specific fields that you can fill out to give more detailed and useful information to your audience.

Full Explanation

When you manage your Google Business Profile, you have the flexibility to communicate with your customers by adding different types of updates. These updates are categorized primarily into three types: updates, offers, and events. Each type serves a different purpose and allows you to share tailored information based on what you want to highlight about your business at any given time.

A general update allows you to share news, announcements, or other relevant information about your business. Adding an offer enables you to promote special deals or discounts, where you can include an offer title and additional details to attract customers. Importantly, you can also add a link to allow customers to redeem the offer directly, making it easier for them to take advantage of the promotion. Lastly, adding an event lets you inform customers about upcoming happenings related to your business, helping to increase engagement and attendance.

Step-by-Step Breakdown

Choose the update type: Decide whether you want to add a standard update, an offer, or an event based on the message you want to convey to your customers.
Fill in the required fields: Depending on your chosen update type, complete the specific fields such as the update content for general updates, offer title and details for offers, or event information for events.
Add links if applicable: For offers, you can add a link that customers can use to redeem the deal directly, making the offer more accessible.
Publish the update: Review your information and publish the update to make it visible on your Google Business Profile.

Real Examples

For example, when adding an offer, you might input an offer title such as “20% Off All Services” and provide additional details like “Valid through the end of the month” along with a link that customers can click to redeem the discount. An event might include information about a special workshop or community gathering, sharing the date, time, and description to inform potential attendees.

Common Mistakes

Not filling out all required fields, which can result in incomplete updates.
Omitting the redeem link when posting an offer, which may reduce customer engagement.
Choosing the wrong update type, which can confuse customers if the content does not match the category.

FAQs

Can I include a link in all update types?: Links are specifically helpful and typically included in offers to allow customers to redeem them easily.
Are all updates visible permanently on my profile?: The answer depends on Google’s policies, but generally, events and offers remain for their duration or until they expire, while general updates can vary.
Do I need to update all fields for every post?: Yes, it’s important to fill out all the fields relevant to the update type you have selected for clarity and effectiveness.

Key Takeaways

Google Business Profile updates come in three main forms: general updates, offers, and events.
Each type requires different information to be entered, tailored to the update’s purpose.
Offers allow you to include redeemable links, increasing the potential for customer interaction.
Choosing the right update type and completing all the fields correctly ensures your customers receive clear and useful information.