How Should the Hierarchy of a Website Be Structured for Better SEO?

The hierarchy of a website for better SEO should start with the homepage at the top, optimized for the primary keyword. Below the homepage, there should be city and services pages, and further down, sub-services pages for each city.

Full Explanation

Creating an effective website hierarchy is essential for improving SEO. The homepage holds the highest position in the hierarchy and must be optimized around the number one keyword you want to target. This helps search engines clearly understand the main focus of your site. From the homepage, the structure should branch out into city pages and services pages, which serve to organize your content both geographically and by what you offer.

Beneath these overarching pages, sub-services pages should be created for each city. This deeper level of organization helps to clarify specific offerings within various locations, making it easier for both users and search engines to navigate and find relevant information.

Step-by-Step Breakdown

Optimize Your Homepage: Focus the homepage on your primary keyword to establish your website’s main theme.
Create City and Services Pages: Directly under the homepage, add pages that highlight different cities you serve and the services you provide.
Develop Sub-services Pages for Each City: Further branch out from the city pages into more detailed sub-services pages, which describe specific offerings in each location.

Real Examples

If your main keyword is related to a service, your homepage will showcase that keyword prominently. Then, you might have a page for each city you operate in, such as “City A” and “City B.” Underneath each city, sub-services pages can cover more specific options relevant to that area, providing highly targeted content.

Common Mistakes

Failing to optimize the homepage for the primary keyword, which weakens the overall SEO foundation.
Skipping the creation of city and services pages and placing all content at the same level, which can confuse both users and search engines.
Not using sub-services pages to drill down into specific offerings per city, leading to less precise content targeting.

FAQs

Why is the homepage the top of the hierarchy?: The homepage serves as the central point of your website’s SEO strategy, anchoring your main keyword and directing traffic efficiently.
What is the importance of city pages?: City pages allow you to target location-specific audiences, enhancing local SEO and providing relevant information based on geography.
How do sub-services pages help SEO?: They provide detailed, focused content for each service within each city, improving search relevance and user experience.

Key Takeaways

Start with a keyword-optimized homepage to set the website’s primary SEO focus.
Organize your pages by city and service to improve structure and relevance.
Use sub-services pages within each city to offer detailed, location-specific content.