Why do I need my own website to work on Google Ads?

Short Answer: You need to have your own website to work on Google Ads because Google Ads sends traffic directly to your site, and having full access and control over your website is essential to manage and optimize the user experience effectively.

Full Explanation

When you advertise with Google Ads, the visitors clicking on your ads are taken to your website. This means that your website is the destination where potential customers interact with your business. Without your own website, you cannot control what users see or how they engage with your content. Having access to your website allows you to make necessary changes and improvements based on the traffic coming from your ads, ensuring that visitors have a smooth and positive experience.

Step-by-Step Breakdown

Own Your Website: Make sure you have a website that you fully control.
Access and Control: Ensure you can freely make adjustments, updates, and optimizations on your site.
Google Ads Traffic: Direct your ad traffic to your website where you can monitor user behavior.
Manage User Experience: Optimize content, design, and functionality to increase engagement and conversions.

Real Examples

Although specific examples are not provided here, the concept is that any business using Google Ads benefits from having their own website so they can shape the visitor’s journey according to their marketing goals.

Common Mistakes

Trying to run Google Ads without a website you control.
Using external sites where you do not have the ability to manage or optimize content.
Failing to update the website based on insights from Google Ads traffic.

FAQs

Why can’t I use someone else’s website for Google Ads?: You need full access and control over the website to manage how visitors interact with your ads, which is not possible if you do not own the site.
Can I use social media profiles instead?: Social media profiles do not offer the same level of control and optimization capabilities as your own website when running Google Ads.

Key Takeaways

Your own website is necessary to effectively work with Google Ads.
Full access and control over your website allow you to optimize visitor experiences coming from ads.
Proper management of your website enhances the results of your advertising efforts.