What Do You Do After You Set Up a Campaign?

Short Answer: After setting up a campaign, it’s essential to review the Search terms daily. Check the search terms that people are using, and if they are relevant to your campaign, add those terms to your keywords. This helps ensure your ad aligns closely with what users are actively searching for.

Full Explanation

When you launch a campaign, your work doesn’t stop there. To optimize your ads and reach the right audience, you need to monitor the search terms daily. These terms represent the actual phrases people enter into search engines. By identifying which terms are relevant to your campaign, you can refine your keywords accordingly. This process allows your ads to better match user intent, increasing the chances that your ad will be shown exactly when potential customers are searching for what you offer.

Step-by-Step Breakdown

Access Search Terms Daily: Log in every day to review the search terms data from your campaign.
Evaluate Relevance: Look closely at the search phrases being used by people. Determine if these phrases are relevant to your business or campaign goals.
Add Relevant Terms to Keywords: For all search terms that match your campaign’s focus, add them to your keyword list. This ensures your ad will more frequently appear for these specific searches.
Continuous Monitoring: Repeat this process daily to keep your keyword list updated and optimized for ongoing search trends.

Real Examples

While this explanation is focused entirely on reviewing search terms and adding relevant ones to your keywords, imagine your campaign targets a particular product. As people search in different ways, you capture those variations daily. By adding them, your ads become more aligned with how users naturally search, making your campaign more effective and targeted.

Common Mistakes

Ignoring daily search term reviews and missing opportunities to add new relevant keywords.
Add search terms without relevance, which can dilute the ad’s effectiveness.
Failing to update keywords regularly, causing ads to become less aligned with user intent over time.

FAQs

Why review search terms daily?

Daily review helps you catch new relevant search terms quickly and keep your campaign targeted and effective.

What happens if I don’t add relevant search terms to keywords?

Your ads might not show for popular or relevant searches, reducing the chance to connect with interested traffic.

Should all search terms be added to keywords?

No, only add those that are genuinely relevant to keep your campaign focused and efficient.

Key Takeaways

Continuously monitor the search terms your audience is using.
Add only relevant search terms to your keywords to maintain relevancy.
Daily adjustments help your ads match what users are looking for, improving campaign performance.