How do I change the bidding in a Google Ads campaign?

The short answer is that you first return to your Google Ads campaign and click on the ‘maximize clicks’ option. After that, locate the bidding option below it and change the bid strategy. You directly select a bid strategy and choose ‘manual CPC’. Finally, you can leave it set as that and click on ‘Save’ to apply the changes.

Full Explanation

When managing your Google Ads campaign, changing the bidding involves adjusting your bid strategy from the dashboard. Initially, you access your campaign and identify the current bid setting, such as ‘maximize clicks’. The bidding option associated with this is found beneath this label, giving you control over how bids are set. You then select a specific bidding strategy suited to your needs, with one common choice being ‘manual CPC’. This means you take manual control over how much you pay for each click, as opposed to an automated strategy like maximize clicks. After setting this, it’s important to save your changes to ensure the new bidding strategy is applied.

Step-by-Step Breakdown

1. Go back to your Google Ads campaign interface.
2. Click on the ‘maximize clicks’ option to open the bidding settings.
3. Find the bidding option immediately underneath this setting.
4. Change the bid strategy by selecting it directly from the available options.
5. Choose ‘manual CPC’ as your new bid strategy.
6. Leave this change as is if you do not want to adjust further.
7. Click the ‘Save’ button to finalize and apply your changes.

Real Examples

In practice, you might have a campaign set to ‘maximize clicks’ automatically bidding to get as many clicks as possible. By following these steps, you can switch to ‘manual CPC’ to control each individual bid amount manually, tailoring your spend according to your campaign goals.

Common Mistakes

• Forgetting to click the ‘Save’ button after selecting ‘manual CPC’, which means changes won’t be applied.
• Not locating the bidding option under the ‘maximize clicks’ label, causing confusion during the process.
• Assuming ‘maximize clicks’ and ‘manual CPC’ are the same; they are different bid strategies and must be selected properly.

FAQs

Can I change my bid strategy back to maximize clicks after switching to manual CPC?

Yes, you can return to the original strategy by following the same process and selecting ‘maximize clicks’ from the bidding options.

Is it necessary to adjust bids manually after choosing manual CPC?

Manual CPC allows you to set bid amounts manually, so you can leave it as is or adjust individual bids according to your preferences.

Key Takeaways

• Access your Google Ads campaign and select the bidding option labeled ‘maximize clicks’.
• Locate and change the bid strategy by choosing ‘manual CPC’.
• Save your changes to ensure the new bidding method is applied.
• Manual CPC gives you control over individual bids, different from automated strategies.