How do I set up location insertion in my Google Ads?

Short Answer: To set up location insertion in your Google Ads, start by clicking on the location insertion option. Then, select the default text where you can enter the main city you want to target or simply use the phrase “near me.” This default text will be displayed whenever Google is unable to determine the user’s location.

Full Explanation

Location insertion in Google Ads allows you to dynamically tailor your ads based on where potential customers are located. By clicking on the location insertion option and setting a default text, you ensure that your ad remains relevant even if Google cannot pinpoint where the user is browsing from. The default text is important because it fills the ad content whenever location information is not accessible. You can customize this text by inserting the name of the main city you want to target or use a more general phrase like “near me.” This enhances your ad’s reach and relevance.

Step-by-Step Breakdown

Click on the location insertion setting within your Google Ads interface.
Click on the default text field to modify it.
Enter either the name of the main city you are aiming to target or type “near me” as a general location reference.
Save your settings. If Google cannot detect the user’s location, your default text will automatically be shown in the ad.

Real Examples

If you are targeting customers in New York City, you might set the default text to “New York”. Alternatively, using “near me” works well if you prefer a broader, location-neutral message when the user’s location is unknown. This means your ads remain effective and avoid appearing confusing or irrelevant.

Common Mistakes

Not setting a default text: This can result in ads showing blank or less compelling location references when Google’s location detection fails.
Using overly specific or incorrect default locations: Ensuring your default text matches your targeted area is crucial for ad relevance.

FAQs

What happens if I don’t set a default text? If no default text is set, and Google cannot determine the user’s location, your ad may either lack location info or display fallback content that might be less effective.

Can I use phrases other than city names for default text? Yes, using a phrase like “near me” is a valid option for broader targeting.

Key Takeaways

Click on location insertion to customize your ad’s location elements.
Set a meaningful default text, like your main target city or “near me.”
The default text ensures your ad remains relevant when user location is unknown.