How Do I Update a URL for Google Ads?

The short answer is: Start by selecting a relevant keyword, such as “garage door opener near me.” Then, use the update function to change your URL, confirm the changes by clicking “OK,” and view the resulting page. Finally, copy the polished URL and paste it into the final URL field in your Google Ads account.

Full Explanation

Updating a URL for Google Ads involves a few straightforward steps to ensure your ad directs users to an appropriate, well-formatted page. It begins with choosing a keyword that matches what users might search for. This keyword helps you connect your ad with relevant content. Once your keyword is identified, you perform an update action within your system or tool where you manage URLs. After clicking “update,” you confirm the changes by pressing “OK.” The next step is to verify the page by clicking “view page.” This allows you to see the web page as visitors would and ensures the URL looks presentable and relevant.

After verification, you interact with the URL displayed underneath the page. Clicking the URL again and using “view page” once more ensures the URL is ready to be copied. With the cleaned-up, user-friendly URL copied, you return to your Google Ads account and enter this address as the final URL. This final URL is where users are taken after clicking your ad, so it’s important it looks legitimate and matches the keyword intent.

Step-by-Step Breakdown

Write down the relevant keyword: For example, “garage door opener near me.” This helps guide your URL update.
Click on ‘update’: Initiate the URL update process in your system or platform.
Click on ‘OK’: Confirm the update you made to the URL.
Click ‘view page’: Check the updated webpage to ensure it looks correct.
Click on the URL beneath the page: Access the link you will use for your ad.
Click ‘view page’ again: Further verify the URL and its destination.
Copy the URL: Take the cleaned and verified URL to use in your Google Ads.
Enter as the final URL in Google Ads: Paste the URL in the designated final URL field in your Google Ads account to complete the process.

Real Examples

Consider the keyword example “garage door opener near me.” After writing down this keyword, you follow the update and confirmation steps to create a URL that accurately reflects this intent. By previewing the page, you ensure the site’s content aligns with the keyword. Copying and using this URL as the final URL in Google Ads guarantees users clicking the ad are directed to a relevant, well-organized page related to garage door openers in their area.

Common Mistakes

Failing to write down or consider the keyword, which may lead to irrelevant URL updates.
Not clicking “OK” after the update, which can result in changes not being saved.
Skipping the “view page” steps, causing potential directing to broken or unpolished URLs.
Copying incorrect or incomplete URLs which could harm ad performance or user experience.
Neglecting to paste the final, verified URL back into Google Ads, leading to ads with outdated or faulty links.

FAQs

Q: Why is writing down a keyword important before updating the URL?
A: It helps ensure the URL you create is relevant to the search intent and connected to the ad’s message.

Q: What happens if I don’t click “OK” after updating?
A: Your changes might not be saved, meaning the URL won’t be updated correctly.

Q: Is it necessary to click “view page” twice?
A: Yes, clicking “view page” both before and after interacting with the URL ensures that the page and the URL are correct and well-formatted for users.

Q: Where should I enter the new URL in Google Ads?
A: Paste the copied URL into the “final URL” field within your Google Ads campaign settings.

Key Takeaways

Start by identifying and noting a relevant keyword related to your ad content.
Use the update and confirm process properly to save changes to URLs.
Always preview the page and URL to confirm it looks professional and aligns with the keyword.
Copy the final, clean URL and replace it in the Google Ads “final URL” field.
Following these steps ensures that your ad links work correctly and target users effectively.