How Do I Add the Final URL to My Ad?

The short answer is that in the final URL section of your ad setup, you need to enter the URL you have just created, making sure to include the complete address but exclude the ‘preview’ part.

Full Explanation

When setting up your ad, the final URL refers to the web address where users will land after clicking on your ad. It is important that this URL is the exact one you intend to direct traffic to. If you are working with a freshly created URL, ensure that you input it fully into the final URL field to avoid any broken links. At the same time, remove any segments related to ‘preview’ from the URL, as including such parts might lead users to an unintended preview page instead of the actual landing page.

Step-by-Step Breakdown

Create your landing page URL or obtain the URL you want to use.
Open your ad setup or editing interface.
Locate the final URL section, where the ad’s landing page URL needs to be input.
Enter the full URL you created into this section.
Confirm that the URL does not contain any ‘preview’ terms or parameters.
Save your settings and review the ad to ensure the URL is correctly assigned.

Real Examples

If you generated a URL like https://www.example.com/product-page, this exact address should be added as your final URL. However, if the URL contained something like https://www.example.com/product-page?preview=true, you must omit the ‘?preview=true’ part, submitting only https://www.example.com/product-page to the final URL field.

Common Mistakes

Including the ‘preview’ part of the URL, which may cause users to be directed to a non-final or test version of your page.
Entering incomplete URLs that missing key elements such as ‘https://’ or domain parts.
Copying URLs with session tokens or temporary parameters that should not be part of the final destination link.

FAQs

Can I use shortened URLs as final URLs? The guidance specifies using the full URL you’ve created, so shortened URLs should be avoided unless you are certain they do not include preview segments.
What happens if I include ‘preview’ in the final URL? Users might be directed to an unintended preview or draft version of your page, which is not recommended for live ads.
Is it okay to update the final URL later? While not explicitly stated, it is generally advisable to ensure the correct URL is added initially to prevent misdirected ad clicks.

Key Takeaways

The final URL must be the exact, complete URL you created for your ad’s destination.
Always exclude any ‘preview’ parts from the URL to ensure users reach the intended live page.
Double-check your final URL entry in your ad setup to prevent potential misdirection or errors.