Why Should I Add More Keywords in Google Ads?

Short Answer: Adding more keywords gives you more options for ad targeting. The more relevant keywords you include, the better the chances your ad will appear in relevant searches.

Full Explanation

When you add more keywords to your Google Ads campaigns, you increase the possibilities for your ads to show up when users are searching. This means that with a broader set of keywords, especially ones that are relevant to your products or services, your ads have a higher likelihood of matching the specific search queries people enter. The relevance of your keywords to a user’s search directly influences whether your ad is displayed, making keyword selection critical.

Step-by-Step Breakdown

Choose relevant keywords: Select keywords that best describe what you are offering.
Add multiple keywords: By having a variety of keywords, you expand the range of search terms that can trigger your ad.
Improve ad targeting: More keyword options mean your ad can appear for a wider, yet still relevant, audience.

Real Examples

Consider if someone is selling running shoes. Adding more relevant keywords such as “running shoes,” “athletic footwear,” and “jogging sneakers” increases the opportunities for their ad to appear when people search for any of these terms, making it more likely their ad is noticed.

Common Mistakes

Adding unrelated or irrelevant keywords can hurt your ad performance.
Not expanding keywords enough may limit your ad visibility.

FAQs

Does adding more keywords always improve ad performance?: Adding more relevant keywords increases targeting options and visibility for relevant searches, which can improve performance.
Can irrelevant keywords be harmful?: Yes, including unrelated keywords may reduce the relevance of your ads and negatively impact results.

Key Takeaways

More relevant keywords mean more chances for your ad to appear in relevant search results.
Adding more keywords expands options for ad targeting.
Keyword relevance is essential for effective Google Ads campaigns.