How Do I Use Keywords in Google Ads?

The short answer is: In Google Ads, you use keywords by entering them in the keywords section of your campaign. It’s best to use phrase match by putting your keywords in quotation marks. You should include as many relevant keywords as possible to cover your service. If you’re unsure which keywords to start with, begin with a few and then add more based on the searches people make.

Full Explanation

To effectively use keywords in Google Ads, you need to input them in the designated keywords section. Using phrase match is recommended, which involves placing your keywords within quotation marks.

This approach ensures that your ads appear for searches that include the exact phrase or a close variation, giving you more control and relevancy in who sees your ads.

It’s important to enter as many keywords as are relevant to your service, maximizing your ad’s reach to potential customers searching for those terms.

If you are uncertain about which keywords to target, you can start with a limited number initially. Then, as you observe the types of searches users conduct, you can expand your keyword list accordingly.

Step-by-Step Breakdown

Access the keywords section within your Google Ads campaign setup.
Choose the keywords you want to target and enter them in the section.
Place your keywords in quotation marks to set them as phrase match types.
Include a broad number of relevant keywords related to your service to maximize exposure.
If unsure of all relevant keywords, start small with a few key phrases.
Monitor the types of user searches triggering your ads.
Add additional keywords based on this search data to refine and improve your campaign.

Real Examples

If you provide a service, think of the key phrases that best describe what you offer. You would then insert those phrases into the keywords section of Google Ads with quotation marks around them, such as “service name” or “key feature.” This helps your ads reach users who search for those specific phrases.

Common Mistakes

Not using quotation marks and thus missing out on phrase match benefits.
Entering too few keywords initially and limiting your ad reach.
Failing to adjust and add more keywords based on search behavior.

FAQs

Q: Why should I use phrase match keywords?

A: Phrase match, with quotes, helps your ads show for search queries that include your exact keyword phrase, improving relevancy.

Q: Can I add keywords later?

A: Yes, you can start with a few keywords and add more based on search data.

Key Takeaways

Enter keywords in the keywords section of Google Ads.
Use quotation marks to apply phrase match.
Include as many relevant keywords as possible.
Start small if uncertain, then expand your keyword list based on searches.