How do I set the radius for my business in Google Ads?

Short Answer: In Google Ads, you set your business radius by selecting the ‘pick radius’ option and entering the distance you want to serve, like 50 miles. You can also target specific areas by entering the area name and then setting a radius around it, such as 20 miles.

Full Explanation

Setting the radius for your business in Google Ads involves specifying the geographical area where your ads will appear. This is done by choosing the ‘pick radius’ option, which allows you to define a precise distance from your business location or a chosen area. By entering the radius, you tell Google Ads how far from your selected point you want to target potential customers. This radius ensures your ads reach users within a specific range, focusing your advertising efforts where your services are available.

Step-by-Step Breakdown

1. Log in to your Google Ads account and navigate to the campaign settings.
2. Select the location targeting option.
3. Choose the ‘pick radius’ method to specify your target area.
4. Enter the radius distance that you want to serve, for instance, 50 miles.
5. If targeting a specific area, type the name of that area into the location field.
6. Set a radius around that area, such as 20 miles, to refine your target zone.
7. Save your settings to apply the radius targeting to your campaign.

Real Examples

If your business serves customers within 50 miles of your storefront, you would pick the radius option and enter “50 miles”. Alternatively, if you want to focus on a particular city or neighborhood, enter that area’s name and then define a smaller radius, like 20 miles, around it to ensure your ads reach users in and around that location.

Common Mistakes

• Not choosing the ‘pick radius’ option and using broader targeting, which can waste ad spend outside your service area.
• Entering an inappropriate radius either too large (wasting budget) or too small (missing potential customers).
• Failing to specify an area when trying to target specific locations, leading to less precise targeting.

FAQs

Can I set different radii for different locations?

Yes, by entering different area names and setting individual radii for each, you can customize targeting across multiple locations.

What happens if I don’t set a radius?

Google Ads will use default location targeting settings, which might not align with your service area and can reduce ad effectiveness.

Is the radius distance flexible?

Yes, you can specify any radius distance based on your business reach needs, such as 20 or 50 miles.

Key Takeaways

• Using the ‘pick radius’ option in Google Ads ensures you target users within your business service area.
• You can enter a specific mile radius, tailoring the reach to suit your business needs.
• Targeting specific areas by name and setting a radius around them helps refine your audience precisely.
• Correct use of radius targeting avoids wasted budget and enhances local ad performance.