What Is the Next Step After Setting Up the Conversion Action?

The next step after setting up your conversion action is to manually configure event snippets by creating a dedicated ‘thank you’ page on your site. This page will serve as a tracking tool and include a simple message for visitors.

Full Explanation

After establishing your conversion action, the process moves towards manually setting up event snippets to enable accurate tracking of conversions. This involves creating a new page on your website that users will be directed to after completing a conversion, typically called a ‘thank you’ page. The page’s primary purpose is to confirm the user’s action and facilitate the tracking mechanism.

Step-by-Step Breakdown

Navigate to the pages section of your WordPress site.
Create a new page and name it “thank you.”
Open the page editor and choose to edit the content without using a mentor or special builder.
Insert simple text content on the page such as “Thank you for contacting us, our team will contact you shortly.” This text is primarily for visitor communication, while the page itself functions as a tracking endpoint.
Publish the page to make it live on your website.

Real Examples

In practice, when a user fills out a contact form and submits it, they are redirected to this new “thank you” page. This not only reassures the user that their submission was successful but also allows your conversion tracking to record this event correctly by triggering the event snippet embedded on this page.

Common Mistakes

Not creating a dedicated page for conversion tracking and instead placing the event snippets on unrelated pages.
Failing to publish the “thank you” page, which results in missed tracking data.
Adding complex or unnecessary content on the “thank you” page, which can confuse the purpose of the page.

FAQs

Why do I need a “thank you” page?: A “thank you” page acts as a confirmation for users and is essential for precisely tracking conversion events using event snippets.
Do I need to add any special content to the “thank you” page?: No special complex content is required. A simple message confirming the user’s action is sufficient as the page’s main role is for tracking.
How do I ensure the event snippets work correctly?: Setting up the page correctly and linking it with your conversion action allows event snippets to trigger when visitors land on the “thank you” page.

Key Takeaways

After setting a conversion action, proceed by manually setting up event snippets on a dedicated page.
Create and publish a simple “thank you” page with a clear confirmation message.
This page facilitates accurate conversion tracking and enhances user experience by acknowledging their submission.