How long should you let the Google Ads run after pausing other assets?

Short Answer: You should let your Google Ads run for a couple of weeks after pausing other assets before assessing the results. This timeframe allows you to evaluate how well your strategy is driving traffic to your Google Business Profile.

Full Explanation

When you pause other marketing assets and rely solely on Google Ads, it’s important to give the ads sufficient time to perform independently. Running your ads continuously for a couple of weeks helps you gather meaningful data on their effectiveness. This period is essential because it provides a clear perspective on how your Google Ads campaign contributes to driving organic traffic and customer engagement with your Google Business Profile.

Step-by-Step Breakdown

Pause other marketing assets: Temporarily stop your existing campaigns or promotional channels to isolate the impact of your Google Ads.
Run Google Ads exclusively: Let your Google Ads campaign run uninterrupted for about two weeks.
Monitor performance: Track key metrics related to traffic and engagement on your Google Business Profile during this time.
Assess results: After the couple of weeks, analyze the collected data to understand how effectively the Google Ads have driven traffic.

Real Examples

For example, if you had multiple marketing channels active and decided to pause everything but Google Ads, after two weeks, you would review the Google Business Profile insights to see if there’s increased traffic or customer interactions. This allows you to identify the direct contribution of the ads to your business visibility.

Common Mistakes

Assessing too early: Pausing other assets and evaluating Google Ads performance immediately might not provide accurate insights. Ads often need time to build momentum and generate sufficient data.
Not isolating variables: Running multiple assets simultaneously can cloud the results, making it hard to pinpoint which channel is driving traffic.

FAQs

Why two weeks? Two weeks gives enough duration to collect meaningful data, smoothing out short-term fluctuations.

Can the period be longer or shorter? While two weeks is recommended, the key is to allow enough time to gather clear outcomes before making decisions.

Key Takeaways

Pause other marketing assets to isolate Google Ads performance.
Run Google Ads consistently for a couple of weeks.
Use the data collected during this period to evaluate traffic driven to your Google Business Profile.
Avoid premature assessments to ensure decisions are based on accurate results.