What Should You Do If You Have Multiple Asset Types in Your Google Ads?

Short Answer: If you have multiple asset types like image assets and others in your Google Ads, it is recommended to pause all these assets except for location assets. This approach helps channel more traffic towards your Google Business Profile effectively.

Full Explanation

When managing Google Ads campaigns, you might be working with various asset types such as images, text, and location assets. Each of these can play a role in how your ad performs and where user traffic is directed. If your goal is to increase engagement specifically with your Google Business Profile, focusing your ad assets is crucial. Pausing all assets except location assets ensures that the traffic driven by your campaign is more likely to interact with your Google Business Profile, enhancing visibility and engagement on that platform.

Step-by-Step Breakdown

Identify Your Asset Types: Review the assets currently active in your Google Ads campaign, noting which are image assets, location assets, and any others.
Pause Non-Location Assets: Temporarily pause all assets except for those labeled as location assets.
Monitor Performance: Observe the campaign’s impact on directing traffic to your Google Business Profile after making these adjustments.
Adjust as Needed: Based on performance insights, you can decide whether to keep other assets paused or to make further changes.

Real Examples

For instance, if your campaign includes image assets designed to visually attract users but you want to prioritize visits to your Google Business Profile, pausing those images keeps the focus on location assets instead. This strategic shift will result in a higher concentration of traffic reaching your business profile rather than other ad elements.

Common Mistakes

Not pausing other assets: Keeping all asset types active can dilute traffic, leading to fewer clicks on your Google Business Profile.
Ignoring the importance of location assets: Location assets are key when your goal is to increase presence on your Google Business Profile.
Making changes without monitoring: Not tracking the results after pausing assets may prevent you from understanding the effectiveness of your strategy.

FAQs

Q: Why should I pause image assets?
Pausing image assets helps redirect attention and traffic toward your location assets, enhancing visits to your Google Business Profile.

Q: Will pausing assets impact my overall ad performance?
Pausing non-location assets focuses your campaign’s goal to drive traffic to your business profile, which may change how your ads perform in other areas.

Key Takeaways

To increase traffic to your Google Business Profile, pause all Google Ads assets except your location assets.
This focused approach helps channel user engagement specifically to your business profile.
Monitoring and adjusting your asset use is essential for optimal campaign performance.