How can I combat the ‘Limited by search volume’ issue?

The short answer to overcoming the ‘Limited by search volume’ issue is to focus on improving your Google Ads conversion rates, utilize retargeting ads on Facebook, and expand your campaigns to include nearby towns. These methods help you reach a broader audience and make better use of the traffic you already have.

Full Explanation

When your ads are limited by search volume, it means there aren’t enough people searching for your keywords to fully maximize your campaign’s reach. To deal with this, improving your conversion rate on Google Ads is key to extracting more value from the limited traffic available. Additionally, running retargeting ads on Facebook allows you to re-engage users who have already interacted with your brand, increasing the chances they will convert.

Moreover, creating more campaigns targeting nearby towns expands your advertising reach beyond your original area. This geographic broadening increases the potential audience size, helping to mitigate the effects of limited search volume in your initial target location.

Step-by-Step Breakdown

1. Improve your Google Ads conversion rate: Optimize your ads, landing pages, and offers to encourage more clicks to become conversions.
2. Run retargeting ads on Facebook: Use Facebook’s retargeting capabilities to reach users who have already shown interest in your brand through previous interactions.
3. Create additional campaigns targeting nearby towns: Expand your geographic targeting to include nearby areas where search volume might be higher, increasing total available impressions.

Real Examples

Imagine a business targeting a single town with limited search volume in their industry. By improving ad copy and landing page experience on Google Ads, the conversion rate increases, making the most of available clicks. Simultaneously, the business runs Facebook retargeting ads to re-engage previous visitors, nudging them toward purchase. Finally, launching additional campaigns for neighboring towns increases overall reach and finds more potential customers.

Common Mistakes

• Focusing only on keyword optimization without improving conversion rate.
• Ignoring retargeting opportunities which can capitalize on warm audiences.
• Restricting campaigns strictly to one geographic location despite limited search volume.

FAQs

Why is my campaign limited by search volume?

It usually means not enough people are searching for your selected keywords in your chosen location.

Can improving conversion rates really compensate for low search volume?

Yes, better converting ads extract more value from fewer clicks, helping your campaign perform more effectively.

Why use Facebook retargeting?

Retargeting helps you reconnect with users who have showed interest before, increasing the chance they return and convert.

How does targeting nearby towns help?

Expanding to nearby towns increases the total number of potential customers by reaching additional geographic areas.

Key Takeaways

• Enhance conversion rates on Google Ads to get more out of limited traffic.
• Use Facebook retargeting ads to re-engage potential customers.
• Expand your campaigns to nearby towns to increase your audience size.