If I want to dominate in multiple cities, what should I do?

Short Answer: To rank well in multiple cities, you need to create a separate Google My Business profile for each city.

Full Explanation

When trying to achieve strong visibility across various cities, having one Google My Business (GMB) profile is not enough. Search engines, especially Google, consider local relevance and proximity when displaying business results. By establishing an individual GMB profile for each city where you want to compete, your business can be recognized as local and relevant in each distinct area.

This approach helps Google understand that you have a presence in multiple locations, which can improve your chances of appearing prominently in local search results specific to each city.

Step-by-Step Breakdown

Identify Target Cities: Determine the cities where you want to rank and attract customers.
Create a Google My Business Profile for Each City: For every city, set up a unique GMB listing with accurate and city-specific information.
Verify Each Profile: Complete Google’s verification process to ensure each profile is active and trusted by the platform.
Maintain and Optimize Separately: Manage each profile with localized photos, services, and posts to increase local engagement.

Real Examples

Although not detailed here, envision a company with service areas in multiple cities. Instead of relying on a single business profile, they create multiple Google My Business listings—one tailored to each city’s unique characteristics and audience. This helps each profile stand out in its respective local market.

Common Mistakes

Using a single GMB profile to represent multiple cities, which can dilute local relevance.
Failing to verify each profile, resulting in untrusted or less visible listings.
Neglecting to customize information for each city, missing out on connecting with local audiences.

FAQs

Q: Can I manage all city profiles from one Google account?
Yes, you can manage multiple GMB profiles from a single Google account, but each profile must be distinct and verified.

Q: Is it necessary to have a physical presence in each city?
Google typically requires a physical presence or legitimate service operation in each location to create a GMB profile for that city.

Key Takeaways

To dominate SEO in multiple cities, create and verify a separate Google My Business profile for each city.
This strategy signals to Google your local relevance in each specific area.
Proper management and optimization of each profile help maximize your visibility in local search results.