What type of content should I post on my Instagram business account?

The short answer is that you should focus your Instagram business account content on showcasing the work you do, sharing testimonials from clients, posting before and after photos, and creating real videos. As of 2023, reels have become very popular, so it’s important to include plenty of reels and videos instead of relying solely on static photos.

Full Explanation

For a successful Instagram business account, the content you post should reflect the value and authenticity of your services or products. Highlighting the actual work you perform helps your audience understand your expertise and the quality of your offerings. Testimonials provide social proof and build trust by showing real feedback from satisfied clients.

Including before and after photos is a powerful way to visually demonstrate the impact of your work, allowing potential customers to see tangible results. Moreover, videos offer a dynamic and engaging way to connect with your audience on a deeper level. In particular, reels have surged in popularity in 2023, making them a crucial content format to focus on. Relying on various video formats keeps your feed lively and increases the chances of attracting and retaining followers.

Step-by-Step Breakdown

Showcase Your Work: Regularly post content that highlights the tasks or services you offer to let people see exactly what you do.
Share Testimonials: Feature positive reviews and quotes from your customers to build credibility and trust.
Post Before and After Photos: Use side-by-side images to demonstrate the improvements or transformations your work achieves.
Create Real Videos: Invest time in producing authentic video content that captures the essence of your business.
Focus on Reels: Since reels are highly favored as of 2023, ensure you have plenty of this short-form video content to engage users.
Limit Static Photos: While photos are useful, avoid relying only on static images to keep your content fresh and appealing.

Real Examples

Imagine an Instagram business account for a home renovation company. They can post before and after photos of their completed projects to visually prove their craftsmanship. Sharing short testimonial videos or quotes from happy homeowners adds authenticity. Regular reels could feature quick tips or time-lapses of renovation work. This mix aligns perfectly with the recommended content types.

Common Mistakes

Posting mostly static photos without videos or reels, missing out on the engagement benefits of moving content.
Neglecting to showcase your actual work, which can make your account seem less trustworthy or informative.
Not including testimonials, which reduces the social proof that helps convert followers into customers.
Failing to post before and after photos, limiting opportunities to demonstrate real results visually.

FAQs

Why are reels so important for my Instagram business account?

Reels have become very popular in 2023 because they are engaging, often favored by the Instagram algorithm, and help reach a wider audience compared to static photos.

Can I post only photos on my business account?

While photos are valuable, relying solely on static images is not recommended. Including reels and videos alongside photos maximizes engagement and effectiveness.

How should I collect testimonials?

You can ask satisfied customers directly for feedback and permission to share their testimonials on your Instagram account.

Key Takeaways

Focus your Instagram business content on your actual work, testimonials, and before and after photos.
Prioritize reels and videos over static photos, especially given the popularity of reels in 2023.
Use a combination of content types to build trust, show real results, and keep your audience engaged.
Avoid relying only on static photos to keep your content fresh and better aligned with current engagement trends.