Should the landing page track the extra phone number?

Short Answer: It is recommended to remove the extra phone number from your landing page and monitor if this change improves results. Additionally, ensure that the contact form on your page is positioned near the top to allow visitors to reach out easily and quickly.

Full Explanation

When optimizing a landing page, simplicity and ease of contact are crucial components. Having an extra phone number tracked on the page can create unnecessary distractions or confusion for visitors. Removing the extra phone number can streamline the contact options presented, potentially improving user experience and engagement.

Furthermore, the placement of the contact form plays an important role in accessibility. Instead of placing the form at the very bottom of the page, it is more effective to position it near the top. This allows visitors to quickly and conveniently get in touch without having to scroll extensively, reducing barriers to communication.

Step-by-Step Breakdown

Review your current landing page: Identify if there is an extra phone number displayed that could be causing confusion or distraction.
Remove the extra phone number: Eliminate unnecessary phone numbers to simplify the contact information presented.
Check the contact form placement: Ensure your contact form is not buried at the bottom of the page.
Move the contact form near the top: Position the form prominently so users can quickly access it.
Monitor the impact: Observe if these changes lead to improved user interaction and better conversion rates.

Real Examples

While specific examples are not provided, the recommendation to remove extra phone numbers and reposition the contact form near the top is a tested approach rooted in enhancing user experience. Simplifying ways for visitors to contact you often results in more effective communication.

Common Mistakes

Keeping multiple phone numbers on the landing page: This can confuse visitors and dilute the clarity of your contact methods.
Placing the contact form only at the bottom: Visitors may miss the form entirely or find it inconvenient, leading to fewer inquiries.
Not tracking changes: Failing to observe the impact after removing the extra phone number or moving the contact form misses the opportunity to optimize further.

FAQs

Is it never a good idea to have multiple phone numbers on a landing page?: The advice here suggests removing extra phone numbers to simplify contact options. While exceptions may exist, it’s generally better to keep the page uncluttered.
Why should the contact form be near the top?: Positioning the form near the top makes it easily accessible, encouraging visitors to get in touch quickly without excessive scrolling.
How will I know if removing the extra phone number helps?: By monitoring user behavior and engagement metrics after making the change, you can determine if it positively impacts interaction.

Key Takeaways

Remove extra phone numbers from your landing page to reduce confusion.
Place your contact form near the top of the page to make it more accessible.
Monitor changes to evaluate the effectiveness of these adjustments.
Simplifying contact methods enhances user experience and can lead to better communication.