Do we have to put a different phone number for each Google My Business (GMB) location?

Short Answer: Yes, every Google My Business location should have a unique phone number. Although you can technically use the same phone number across multiple locations, this practice is not recommended because Google may detect the repetition and potentially merge the listings.

Full Explanation

Using a distinct phone number for each GMB location is important to maintain the individuality of each listing. Google uses various data points, including phone numbers, to differentiate between business locations. When multiple locations share the same phone number, it can cause confusion for Google’s system, leading it to believe that the listings are duplicates.

This can result in Google merging different locations into one listing, which negatively impacts the visibility and accuracy of each GMB profile. Therefore, providing unique phone numbers ensures that each location remains separate and identifiable to both Google and customers.

Step-by-Step Breakdown

1. Assign a unique phone number: Ensure that each physical GMB location has its own dedicated phone number.
2. Update each GMB listing: Input the unique phone number for each individual location in its GMB profile settings.
3. Verify listings: Verify each GMB listing separately to confirm the unique information is recognized by Google.
4. Avoid overlapping numbers: Do not reuse phone numbers across multiple locations to prevent listing merges.

Real Examples

While the practice of using the same phone number across multiple locations is possible, it can lead to Google merging those listings. For instance, if a business has three separate stores but lists the same phone number for all three on their GMB profiles, Google may unintentionally combine these into a single entity. This consolidation can confuse search results and diminish each location’s distinct presence.

On the other hand, if each location has its own unique phone number, Google can recognize them as separate places, helping each store gain relevant traffic independently.

Common Mistakes

• Using one phone number for all locations, which increases the risk of merged GMB listings.
• Failing to update phone numbers after moving or adding new locations.
• Not verifying the unique phone numbers in each GMB listing, causing potential discrepancies.

FAQs

Can I use the same phone number for all my GMB locations?

While it’s possible, it is not recommended because Google may merge listings sharing the same phone number.

What happens if Google merges my GMB listings?

Merged listings reduce the visibility for individual locations and can confuse potential customers looking for a specific site.

How can I get unique phone numbers for each location?

You can assign different local phone numbers or use additional phone lines dedicated for each location to maintain uniqueness.

Key Takeaways

• Always provide a different phone number for each GMB location to keep listings distinct.
• Using the same phone number across locations risks Google merging your listings.
• Proper separation of contact details helps enhance local SEO and customer clarity.