Is it Better to Open a GMB with an Office Address or a Home Address?

Short Answer: If you only have a home address, you cannot open a GMB listing at that location because Google requires visible office-related elements like permanent signage, a receptionist, and office equipment. Therefore, to successfully open a GMB with an address, you need to have a proper office.

Full Explanation

Google My Business (GMB) has strict requirements when it comes to verifying a business location. When you submit an address for your business, Google looks for clear evidence that your business operates from a physical office space. This includes having permanent signage outside, a receptionist present during business hours, and necessary office equipment visible. If you only provide a home address, it is likely you will not meet these requirements, and Google will not approve your GMB listing at that location.

Step-by-Step Breakdown

1. Assess your address type: Determine if your business address is a proper office space or a residential home.
2. Ensure office meet Google requirements: Make sure the office has permanent signage outside indicating the business name.
3. Have a receptionist or point of contact: A receptionist or someone to greet customers during business hours is crucial.
4. Maintain visible office equipment: Equipment that shows the business operates on-site should be evident.
5. Submit your GMB listing: Only submit an address that meets these criteria to gain approval.

Real Examples

For example, a business operating in a dedicated office with a sign on the door, a receptionist to greet visitors, and having workstations visible will likely be approved by Google My Business. In contrast, a business listing using a home address without such office elements will often be rejected during verification.

Common Mistakes

• Using a residential home address without additional office features.
• Not having permanent, visible signage outside the location.
• Leaving the office unattended, resulting in no receptionist or visible staff.
• Submitting an address that lacks equipment or other indicators of an active office.

FAQs

Can I use my home address for GMB if I don’t have a storefront?

No. Google requires proof of a permanent office setup, including signage and staff presence, even if you do not have a storefront.

What happens if I provide a home address without an office?

Your GMB listing is likely to be rejected because you can’t prove a legitimate business presence at that location.

Can I open a GMB listing from a virtual office?

The information provided does not support virtual offices, only proper physical offices with the required elements.

Key Takeaways

• Google My Business requires a proper office address to verify your business location.
• Home addresses without permanent signage, a receptionist, and office equipment will not meet Google’s criteria.
• It is essential to have a physical office to successfully open a GMB listing with your business address.