What can be done if the strategy is limited?

Short Answer: If your strategy is limited, you can raise the budget specifically for that campaign in the settings by increasing the maximum CPC (Cost Per Click) under the ‘maximize clicks’ section. This adjustment can help resolve the ‘strategy limited’ issue without changing the overall campaign budget.

Full Explanation

When you encounter a “strategy limited” message, it typically means that your current settings are restricting the campaign’s performance. This limitation usually arises when the budget allocated for a particular campaign is not sufficient to fully execute your advertising strategy.

Instead of adjusting the budget for your entire campaign or account, the solution is more targeted. You should access the specific campaign causing the limitation and navigate to the settings where you can control bidding strategies. In particular, you need to find the ‘maximize clicks’ option, which is designed to optimize for the highest number of clicks within your budget.

By raising the maximum Cost Per Click (CPC), you allow the campaign to bid higher for clicks. This increase gives the system more flexibility to compete in auctions, potentially gaining more traffic and overcoming the limitation.

Step-by-Step Breakdown

1. Open your advertising platform and click on the specific campaign that is experiencing the “strategy limited” issue.
2. Scroll down in the campaign settings until you find the section labeled “maximize clicks.”
3. Locate the setting for maximum CPC (Cost Per Click) within this section.
4. Increase the maximum CPC to a higher amount. This does not affect the overall campaign budget but adjusts how much you are willing to bid per individual click.
5. Save your settings and monitor the campaign to ensure that the “strategy limited” warning has been resolved and performance improves.

Real Examples

While we are not introducing new tools or strategies beyond what was stated, the key principle remains the same: raising the maximum CPC can help alleviate the “strategy limited” message. This approach targets the bidding mechanism directly rather than changing the total budget, allowing for more competitive bids within your existing campaign constraints.

Common Mistakes

• Increasing the overall campaign budget instead of the maximum CPC, which may not directly resolve the limitation.
• Ignoring the “maximize clicks” section, which is critical for adjusting CPC settings relevant to this issue.
• Making changes across multiple campaigns instead of focusing on the specific campaign facing the “strategy limited” problem.

FAQs

Q: Does raising the maximum CPC affect my entire campaign budget?
A: No, raising the maximum CPC affects only the bid amount per click within that specific campaign and does not change the total campaign budget.

Q: Will raising the maximum CPC always fix the strategy limited issue?
A: Raising the maximum CPC is a direct method to relieve the limitation caused by budget constraints within a campaign. While it is effective for this purpose, ongoing monitoring is recommended.

Q: Can I raise the CPC for multiple campaigns at once?
A: The recommended approach is to adjust the maximum CPC only for the campaign experiencing the limitation to avoid unintended budget impacts elsewhere.

Key Takeaways

• Raise the budget for the specific campaign facing the limitation, not the entire campaign budget.
• Increase the maximum CPC in the ‘maximize clicks’ section to give your campaign more bidding flexibility.
• This precise adjustment helps overcome the “strategy limited” issue and improves campaign performance.