Can I Do a Campaign for Whatever the Season Is and Then Remove It to Move to a Different Campaign?

Short Answer: Yes, you can create a campaign based on the season and remove it when the season ends. However, it is not recommended to repeatedly turn the campaign on and off every day.

Full Explanation

Seasonal campaigns are a common marketing practice, and it is perfectly fine to run a campaign specific to a particular season. When that season ends, you can remove the campaign to make way for another that better fits the new time period. Managing campaigns in this way helps keep your marketing efforts timely and relevant.

However, while starting and stopping a campaign based on seasonal changes is acceptable, frequently toggling the campaign on and off every single day is not advisable. Doing so can cause unnecessary complications and may negatively impact the effectiveness of your campaigns.

Step-by-Step Breakdown

1. Create your campaign focused on the current season or relevant timeframe.
2. Run the campaign throughout the season, monitoring its performance as needed.
3. Once the season ends, remove or deactivate the campaign.
4. Plan for your next campaign based on the upcoming season or marketing focus.
5. Avoid turning your campaign on and off daily; instead, activate or pause it only when there is a clear reason like seasonal transitions.

Real Examples

Imagine you launch a summer campaign highlighting seasonal products or promotions. You run it through the summer months and then remove it once summer ends. At the start of fall, you introduce a new campaign catering to autumn themes. In this way, you cycle through campaigns as seasons change, maintaining relevance without the need for daily toggling.

Common Mistakes

• Turning a seasonal campaign on and off every day, which can disrupt campaign data and reduce performance consistency.
• Leaving expired seasonal campaigns active too long, causing irrelevant messaging to reach your audience.
• Failing to remove outdated campaigns, which may lead to confusion or waste of resources.

FAQs

Is it okay to pause a campaign daily instead of removing it?
It’s generally better to avoid daily pausing and reactivating, as this can complicate campaign management and tracking.

Can seasonal campaigns be reused year after year?
Yes, but it’s best to update them as needed and remove them once the season ends each year.

Key Takeaways

• Running campaigns based on seasons is effective and acceptable practice.
• Remove or deactivate campaigns when their relevant season ends to keep marketing relevant.
• Avoid turning campaigns on and off daily to maintain consistent campaign performance.