What Should I Do If I Want to Focus on a Different Service in a Different City?

Short Answer: If you want to target a different service, such as air ducts, in another city, the best approach is to duplicate your successful ad group and modify it to reflect the new service and location. Before doing this, ensure that your campaign is not already set to maximum conversion to avoid limiting performance.

Full Explanation

To expand your advertising efforts to a new service in a different city, you don’t need to start from scratch. Instead, leverage what already works for you by copying the ad group that has proven successful. By duplicating this ad group, you maintain the structure, targeting settings, and perhaps messaging style that have driven good results.

After duplicating, you adjust the specifics to align with the new service you wish to promote—like air ducts—and the new city you want to focus on. This approach ensures your campaigns remain relevant and effective without extensive redevelopment.

However, it is very important to check if your current campaign is already set at maximum conversion capacity. If it is, adding more ad groups may not help improve results since you could be hitting the campaign’s conversion limit. Managing this limitation beforehand is crucial for the success of expanding your focus.

Step-by-Step Breakdown

1. Identify your successful ad group. Find which ad group currently delivers strong results.
2. Duplicate the ad group. Create a copy to serve as the base for your new focus.
3. Modify the duplicate. Change the targeted service to your new offering (e.g., air ducts) and update the location to the new city.
4. Check campaign settings. Confirm your overall campaign is not capped at maximum conversions.
5. Launch and monitor. Run the new ad group and track its performance to ensure the transition has been successful.

Real Examples

If your current ad group is targeting HVAC cleaning in New York City and it performs well, you can duplicate it to target air duct cleaning in Chicago. Adjust the ad content and targeting to fit Chicago’s market and the air duct service, then monitor closely to optimize conversions.

Common Mistakes

• Starting new campaigns from scratch: Instead of reusing successful content, many waste time by creating everything new.
• Duplicating without adjusting: Failing to change the service or city will result in irrelevant ads and poor performance.
• Ignoring campaign conversion limits: Adding new ad groups without checking if the campaign is already maxed out on conversions can stall growth.

FAQs

Q: Can I duplicate multiple ad groups for different cities and services?
Yes, as long as your campaign settings allow for additional conversions and you tailor each duplicated ad group appropriately.

Q: What does ‘maximum conversion’ mean?
It means your campaign may have reached the upper limit of conversions it can record or optimize for, potentially limiting the benefit of adding new ad groups.

Key Takeaways

• Duplicating a successful ad group is an effective way to expand to a new service and city.
• Adjusting the duplicated ad group’s service and geographic targeting is essential.
• Always check your campaign’s conversion capacity before adding more ad groups to avoid performance bottlenecks.