How Should I Present the Price Breakdown?

The short answer is to approach the price breakdown casually and confidently. Present it as either $5,000 or $6,000, usually divided into three installments. If the price seems high to the potential client, use it as an opportunity to reinforce why they are joining this kind of program — because investing $6,000 in their business should never feel like too much, but rather like pocket change.

Full Explanation

When discussing the price, avoid making it sound like a big deal or something overwhelming. Stay relaxed and matter-of-fact. The total program cost will typically be either $5,000 or $6,000, and it’s practical to break this amount down into three payments or installments. This approach makes the price feel more manageable and less intimidating.

If a prospect reacts that the price is too high, this is precisely the moment to address their concerns by reminding them why they are interested in the program. Investing this amount is exactly why they are joining—to grow their business, and such an investment should be considered reasonable and expected. Instead of focusing on the cost as a barrier, present it as a smart and necessary step for their business growth. A $6,000 investment, in this context, should feel like pocket change compared to the value they will receive.

Step-by-Step Breakdown

Present the price clearly and simply as $5,000 or $6,000.
Explain the payment terms, typically three installments, to make the total more digestible.
If the client hesitates or says it’s too expensive, calmly reinforce that the price reflects the value and purpose of the program.
Remind them that this investment is exactly why they are here—to help grow their business, so the amount should be viewed as reasonable, even minimal.
Frame the $6,000 as an affordable and justified investment, essentially like pocket change for a big return.

Real Examples

Imagine telling a client: “The full cost is $6,000, split into three easy payments. If that sounds like a lot, consider that this is the kind of investment that will help scale your business in ways ordinary spending can’t. This amount, in the bigger picture, is simply pocket change for the growth you’re aiming for.” This kind of approach keeps the customer focused on value rather than sticker shock.

Common Mistakes

Making the price feel like a huge obstacle or a source of stress.
Failing to mention payment installments, which can make the cost feel more intimidating.
Not addressing client concerns about cost, missing the chance to reframe the investment positively.
Over-explaining or apologizing too much for the price, which undercuts confidence.

FAQs

Q: Should I provide a detailed itemized price breakdown?
A: No need to be overly detailed; keeping it simple with the total number and installments is better.

Q: What if the customer still thinks $6,000 is too much?
A: Reinforce that their reason for joining is to make strategic investments in their business growth and that this amount is reasonable and manageable.

Key Takeaways

Be casual and confident when presenting prices.
Offer the total price as $5K or $6K, ideally in three installments.
Use objections about price as an opportunity to highlight the value and purpose of the investment.
Help clients see the investment as minimal compared to business growth.