Is the App Going to Help You With Tracking Google Ads?

Short Answer: Yes, the app enables you to track multiple important metrics related to your Google ads, including clicks, conversions, expenses, and sales, helping you calculate your overall profit and profit margins.

Full Explanation

The app is designed to give you comprehensive tracking capabilities for your Google ad campaigns. It allows you to input key performance data such as the number of clicks your ads received, the number of conversions—whether they are phone calls or website leads—and how much money you spent on the advertising. Additionally, the app tracks how many calls were booked and how many jobs were ultimately closed as a result of your campaign efforts.

Beyond basic tracking, the app also lets you input your total sales and expenses. This functionality is essential for understanding not just how effective your ads are at generating leads, but also how profitable your campaigns truly are by calculating your profit and profit margins.

Step-by-Step Breakdown

Enter the number of clicks your Google ads have generated.
Record the number of conversions, such as calls or leads obtained through your website.
Input the total amount of money spent on your Google ads.
Track the number of calls booked via your campaign.
Note the number of jobs that were successfully closed.
Enter overall sales and total expenses related to the campaign.
Review the app’s calculation of profit and profit margins.

Real Examples

For instance, if you notice a certain number of clicks from your Google ads, you can track how many of those clicks converted into calls or website leads. Then, by noting how many calls were booked as appointments and how many jobs closed from those appointments, you gain insight into the effectiveness of the campaign. Finally, by inputting total sales and expenses, you get a clearer picture of profits, not just leads.

Common Mistakes

Failing to input all relevant data points—such as ignoring booked calls or jobs closed—can give an incomplete picture of ad performance.
Neglecting to factor in total sales and expenses means missing out on understanding profitability.
Only tracking clicks or conversions without following through to actual sales may lead to overestimating campaign success.

FAQs

Does the app track both online and phone conversions?: Yes, you can input both calls and website leads as conversions.
Can I calculate profit using the app?: Yes, by entering total sales and expenses, the app calculates your profit and profit margins.
Is it necessary to track calls booked separately?: Yes, tracking calls booked helps measure the pipeline leading to closed jobs.

Key Takeaways

The app offers robust tracking for multiple Google ads metrics including clicks, conversions, and expenditures.
Tracking calls booked and jobs closed provides a fuller understanding of campaign effectiveness.
Including sales and expenses data allows you to monitor profit, not just lead generation.