How Do We Post the PR Campaign on Our Site? Do We Put It on the Home Page?

Short Answer: You don’t post the PR campaign on your own website. Instead, the PR campaign is published on other sites, and you can mention the story on your own platforms like your Google business profile, Facebook, and other social media accounts if it’s a worthwhile story.

Full Explanation

When running a PR campaign, the main goal is to get coverage on external websites, news platforms, and other third-party channels. These are the places where you want your PR story to be published, rather than on your own website. Your website is not the primary location for the PR campaign itself but rather a space where you can reference any valuable or noteworthy stories that come from the campaign.

Sharing the PR story is important, but it is best done through social platforms and your business profiles rather than placing the entire PR campaign content on your homepage or your site pages. This helps maintain the credibility and reach of the story by directing users to independent sources and also keeps your site clean and focused on your core content.

Step-by-Step Breakdown

1. Do not post the full PR campaign or press release directly on your website or homepage.
2. Focus on getting the PR campaign published on external websites and third-party platforms.
3. Once the story is out there, share mentions or summaries of the campaign on your Google business profile.
4. Use your Facebook page and other social media channels to highlight the noteworthy aspects of the PR story.
5. Ensure that any references on your own accounts link back to the original story on the external site to maintain credibility and authority.

Real Examples

Imagine a news outlet picks up your press release and publishes a story about your PR campaign. Instead of posting that story on your homepage, you would share the link and key points on your Google business profile, Facebook page, and other social media platforms. This approach not only drives traffic to the original story but also boosts your credibility by showing that reputable sources covered your news.

Common Mistakes

• Posting the entire PR campaign content directly on your website, especially the homepage, which can clutter your site and reduce its focus.
• Ignoring social media and business profiles as platforms to share your PR campaign’s success and valuable stories.
• Failing to link back to the original external sources where the PR story was published, which could lessen the impact and authority of your campaign.

FAQs

Q: Can I summarize the PR campaign on my website?
Yes, you can mention or summarize the campaign if the story is worthwhile, but it’s better to keep the full content on external sites.

Q: Should the PR campaign be featured on the home page?
No, the home page is not the right place for it. Use your social media accounts and business profiles instead.

Q: Where exactly should I share the PR campaign?
You should share it on your Google business profile, Facebook, and other social media platforms.

Key Takeaways

• A PR campaign is intended to be published on other sites, not your own.
• Your site can mention the PR campaign only if the story is worthwhile.
• Sharing the campaign on your Google business profile and social media is essential for amplification.
• Always direct your audience to external sources for the full story to maintain authority and credibility.