Can the location targeted by the website being different from the office location cause problems with GMB profile approval?

Short Answer: Yes, it could cause problems. To avoid issues with Google My Business (GMB) profile approval, you need to ensure that your NAP (Name, Address, Phone number) information is consistent across all online platforms. This means the exact same name, address, and phone number should be used everywhere your business is listed.

Full Explanation

When your website targets a location that is different from your physical office address, it can raise concerns with Google’s verification process for your GMB profile. Google relies heavily on accurate and consistent NAP information to verify business legitimacy and to match your profile with local searches. If your website lists a different location than what is shown on your GMB profile or other platforms, it creates inconsistency that may delay or prevent profile approval.

Step-by-Step Breakdown

Identify Your Official Business Location: Determine the official name, address, and phone number that represent your business.
Check Your Website and Online Listings: Make sure every reference to your business location on your website and other platforms uses the exact same NAP details.
Update Any Discrepancies: Change any variations or outdated information so everything matches your official business contact information.
Submit Your GMB Profile: Use the consistent NAP to ensure smoother verification without conflicts caused by differing location information.

Real Examples

While specific examples are not detailed here, the principle is straightforward: if your website says your business is in one city, but your office address or phone number reflects a different city, Google may find this confusing and question the legitimacy of your profile. Maintaining uniformity is key.

Common Mistakes

Using multiple phone numbers or addresses across different online mentions.
Listing a service area or targeted location that differs from your actual office address without clear clarification.
Failing to update NAP details after moving offices or changing business information.

FAQs

Q: Can I have different locations listed for services and the office?
A: It’s best to keep the NAP consistent. If your business serves a wider area, clarify the service area, but ensure the main NAP remains the same across all platforms.

Q: What happens if there is a mismatch?
A: Google may delay approval or reject your GMB profile because of inconsistent information.

Key Takeaways

Ensure your business name, address, and phone number are identical on every online platform.
Consistency in NAP is critical for GMB profile approval and local SEO success.
Verify all locations mentioned on your website correspond with your official business contact details.
Regularly audit your online presence to avoid discrepancies that can harm your local search visibility.