How Can I Adjust the Radius Function in My Ad Campaign?

Short Answer: You can adjust the radius function in your ad campaign by either reducing the radius size or by selecting a specific area such as Ottawa along with nearby cities. However, it is important to avoid excluding or redlining areas that are too close to your selected location, as this can negatively affect the performance of your campaign.

Full Explanation

Adjusting the radius function in your ad campaign involves setting the geographical area where your ads will be shown. One way to do this is by reducing the radius around your target location to focus on a smaller area. Alternatively, you can select a specific region or city, for example, Ottawa, and include other nearby cities within your target zone. Care should be taken to avoid excluding areas that are in close proximity to your selected location, as this kind of exclusion—known as redlining—can interfere with how well your campaign performs.

Step-by-Step Breakdown

Determine your target area: Decide the city or region you want to focus on, such as Ottawa.
Set the radius size: Choose whether to have a broad or narrow radius around your target location. You can reduce the radius to narrow your focus.
Include nearby cities: Consider adding nearby cities around your main target location to expand your reach strategically.
Avoid excluding close areas: Do not exclude, or redline, neighborhoods or areas that are geographically close to your target location as it may disrupt campaign effectiveness.

Real Examples

If your campaign targets Ottawa, you might select Ottawa as your main area and include other cities near Ottawa in the radius rather than excluding them. Conversely, if you reduce the radius, you will limit the campaign’s reach to a more focused area centered strictly on Ottawa.

Common Mistakes

Redlining: Excluding areas close to your main target city can cause issues with ad delivery and reduce the effectiveness of your campaign.
Overly broad radius: Setting the radius too wide can dilute the campaign focus and waste budget on less relevant areas.
Ignoring nearby cities: Not including nearby cities within your radius can limit the potential reach and impact of your campaign.

FAQs

Can I select just one city for my campaign radius?: Yes, you can select just one city like Ottawa and optionally include nearby cities to better tailor your reach.
Is it beneficial to exclude areas close to my target city?: No, excluding areas that are close to your main location, known as redlining, should be avoided as it can interfere with your campaign.
What happens if my radius is too large?: An excessively large radius can reduce campaign efficiency by spreading ads across less relevant areas.

Key Takeaways

You can adjust your ad campaign’s radius either by reducing its size or targeting a specific city with nearby cities included.
Avoid redlining or excluding areas that are too close to your target location.
Selecting an appropriate radius helps maintain campaign focus and maximizes effectiveness.