How do I set up location targeting for my campaign?

Short Answer: To set up location targeting effectively, start by removing all excluded locations that may limit your campaign’s performance. Then remove any broad targeting locations and switch to using radius targeting by entering a center point and specifying the desired distance in miles or kilometers.

Full Explanation

Excluding locations in your campaign can overly restrict where your ads are shown. These exclusions create limitations that interfere with how well your campaign performs by potentially excluding valuable audience areas. Instead of adding multiple location exclusions or broad targeting areas, it is more efficient to clear all these settings.

Once you have removed all excluded and broad targeted locations, the next step is to use radius targeting. Radius targeting allows you to define a central location and specify a distance in miles or kilometers around that center. This method focuses your campaign’s reach precisely and minimizes unnecessary limitations while targeting an area that’s relevant to your goals.

Step-by-Step Breakdown

1. Remove all excluded locations from your campaign settings to eliminate unnecessary restrictions.
2. Clear any existing location targets that may overlap or conflict with your new settings.
3. Activate radius targeting by entering the exact center point of your desired campaign area.
4. Specify how many miles or kilometers the radius should cover to match your business or campaign needs.
5. Save your settings to ensure the campaign targets the desired geographic area effectively.

Real Examples

While no explicit examples were provided, the method implies setting your location targeting precisely by inputting a fixed geographic center and adjusting the radius around it. This way, the campaign focuses on a selected area without blocking potential audience zones through exclusions or broad targeting approaches.

Common Mistakes

• Using too many excluded locations, which restrict ad delivery and reduce campaign performance.
• Keeping broad location targets that can create overlapping boundaries or confusion in targeting.
• Not switching to radius targeting, missing out on the ability to precisely control the campaign’s geographic reach.

FAQs

Q: Why should I remove excluded locations?
Excluded locations can impose too many limits on your campaign resulting in poor performance.

Q: What is radius targeting?
Radius targeting allows you to specify a center point and how far around it (in miles or kilometers) the campaign should reach.

Q: How do I choose the radius distance?
You determine the radius based on how wide you want your campaign’s geographic reach to be.

Key Takeaways

• Removing excluded and broad targeting locations prevents over-restriction.
• Radius targeting focuses your campaign geographically with precision.
• Setting the center and radius size gives you control over which areas see your ads.